Responsibilities

• Leverage deep market intelligence and competitive insights to craft dynamic strategies that enhance TMHNA’s market position.
• Champion customer-driven decision-making by translating industry trends, primary and secondary research, and real-world applications into actionable initiatives.
• Conceptualize and drive primary market research to better understand the marketplace and customer needs, as needed.
• Lead cross-functional collaboration with product management, dealers, and sales teams to craft compelling messaging, differentiated value propositions, and product positioning for target industries and applications.
• Drive strategic alignment between product roadmaps, pricing strategies, and market demands to maximize profitability and growth.
• Translate technical details and capabilities into engaging and compelling outcome-oriented product messaging and positioning.
• Collaborate with Product Management to align product strategy, pricing, and product development roadmaps to the market needs.
• Develop and execute a robust go-to-market strategy, including high-impact collateral and sales tools, new product information, promotional initiatives, technical bulletins, and customer information.
• Achieve market share and profitability targets by leading the development and alignment of product-focused commercialization efforts.
• Oversee and lead the execution of integrated product launches, guiding teams through successful implementation in coordination with the Launch Specialist.

Requirements

• Bachelor's degree in a related field (i.e., marketing, product management).
• 6+ years of broad experience in a marketing, finance, business, or analytical role.
• In-depth knowledge of principles, practices, and procedures related to marketing, general business, finance/analysis, and product life-cycle management.
• Experienced in leveraging AI in marketing applications.
• Must be able to work in a team environment and demonstrate flexibility, adaptability, and dependability.
• Excellent interpersonal, verbal, and written communication skills to influence and negotiate with others to resolve difficult problems that can affect long-term relationships with customers.
• Elevated level of attention to detail and analytical skills to understand and interpret complex data.
• Able to work in a demanding environment and successfully manage multiple projects simultaneously.
• Proficiency with project management software/tools and Microsoft Office.

Preferred

• Previous experience in the material handling industry.

Benefits

• Competitive Salary
• Performance Bonus
• Generous Paid Time Off and 13 Paid Holidays
• Affordable Medical plans and no-cost Dental & Vision options
• 100% 401(k) match up to 6%
• Company-Paid Life Insurance, Short-Term Disability, and Long-Term Disability
• Tuition Assistance Program
• Employee Assistance Program (EAP) with access to mental health care, legal support, and financial guidance
• Recognition and Kaizen (continuous improvement) Reward Programs
• Meaningful opportunities for personal and professional development