Product Marketing Manager

New York City, NY (Hybrid)

$128K/yr – $158K/yrMid LevelFull time

Posted 9 hrs ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own positioning and messaging for ICPs and personas, shape demand narratives, and enable the field with playbooks and launches while driving adoption and feeding back insights to sharpen messaging.

  • Own storytelling across the buyer journey
  • Build field-ready playbooks and launch content

Job Description

Responsibilities

  • - Define the Story: Own positioning and messaging for each ideal customer profile (ICP) and persona, turning product capability into simple, resonant messaging across the full buyer journey.
  • - Find the Story: Identify and shape the narratives supporting our demand generation — spotting the angle that will resonate with the audience in the room and building the content that brings it to life.
  • - Arm the Field: Build the sales and customer success playbooks that equip the team to win with confidence.
  • - Bring Launches to Life: Own the content that carries our story to market — website, product pages, email campaigns, PR & comms, events, and webinars.
  • - Drive Adoption: Partner on customer marketing and expansion campaigns that keep customers engaged and growing with us.
  • - Close the Loop: Build feedback loops from Sales, CS, and customers back into positioning, so our messaging keeps getting sharper.

Requirements

  • - Storytelling Chops: You have deep empathy for customers and can adapt how you communicate to reach both technical and non-technical audiences.
  • - AI Prowess: You know how to leverage AI tools to drive efficiency and scale your impact without sacrificing quality, and you bring this mindset to everything you do.
  • - Communication Skills: A proven ability to build strong relationships across Sales, Product, and Marketing stakeholders.
  • - Growth Mindset: A self-starter who can build programs from scratch, with a positive attitude and a willingness to get the job done.
  • - Curiosity: You're genuinely interested in customers and products — you dig into how things work and become the expert.
  • - Proven Track Record: Experience in product marketing within B2B SaaS or enterprise software, with a knack for managing multiple high-priority projects in a fast-paced environment.

Benefits

  • - Competitive salary
  • - Restricted Stock Units (RSUs)
  • - Matching 401K Plan
  • - Comprehensive and generous health insurance, including vision and dental coverage
  • - Home office allowance
  • - Generous PTO policy
  • - Half day Fridays
TechAviv logo

TechAviv

TechAviv is the global Israeli founders club and fund. We're founders harnessing our collective knowledge and networks to build better companies. Since 2007 our members have built 133 billion-dollar companies and counting. In 2020 we started a fund.

Founded in 2007
Tel Aviv-Yafo, Tel Aviv District, ISR
1 employees

Traffic Signals

Monthly Visitors
40K

Headcount Trend

Current headcount: ~1

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$26.5M
Last Raise
$26.5M

Funding History

  • May 2023
    Round • $26.5M

Recent News