Responsibilities

• Drives and owns the Go to Market strategy for new product launches.
• Develops and executes launch plans, including supporting sales enablement tools, promotional campaigns, training materials & customer education.
• Partners with upstream product managers, channel marketing, clinical, field teams and sales training to align marketing strategy with broader business goals.
• Supports post-launch product lifecycle planning.
• Responsible for establishing, driving, and executing the strategic direction and related initiatives of assigned product lines, while participating in and influencing the overall strategic direction of the company portfolio.
• Translates market research and knowledge into product and customer requirements in collaboration with strategic marketing counterparts to guide products throughout the development cycle.
• Acquires, analyzes and acts on market research information.
• Influences the product development process by translating VOC into product requirements.
• Develops and tracks KPIs related to downstream commercial efforts.
• Acts as internal and external champion of assigned product line(s).

Requirements

• BS/BA degree business, health sciences, or related field or equivalent combination of education and applicable job experience.
• 5 years of related experience in medical device development process, product management, marketing, sales, or clinical support.
• Experience in diabetes and/or consumer medical devices preferred.
• Strong grasp of downstream marketing tactics: market segmentation, sales enablement, segmentation, positioning, messaging, etc.
• Solid understanding of medical technology and ability to learn and articulate clinical benefits of complex products.
• Understanding of customer journey in healthcare, including clinician workflows and payer/reimbursement landscapes.
• Skilled in translating market research into product and customer requirements.
• Excellent verbal communication skills, with a knack for storytelling and simplifying topics
• Comfortable presenting to both internal and external audiences
• Skilled at creating a cooperative team environment.

Benefits

• health care benefits such as medical, dental, vision available your first day, as well as health savings accounts and flexible saving accounts.
• 11 paid holidays per year
• a minimum of 20 days of paid time off (with accrual starting on day 1)
• a 401k plan with company match
• an Employee Stock Purchase plan