Product Marketing Manager

USA (Hybrid)

$96K/yr - $121K/yr (Est.)Mid Level5+ years expFull time

Posted 2 hrs ago

Job Summary

Own and refine System1's product marketing by shaping positioning, messaging, and GTM for launches; translate customer insights into compelling value propositions; equip Sales with tools and proof points; track competitive activity and market opportunities; collaborate across Product, Marketing and Sales to drive pipeline.

  • Own positioning and messaging across portfolio
  • Lead go-to-market plans for new products
  • Provide sales enablement and thought leadership

Job Description

Responsibilities

  • Own positioning and messaging across System1’s product portfolio
  • Turn complex research and technology into simple, compelling customer value propositions
  • Develop buyer-focused messaging for marketers, insights leaders, innovation teams and agencies
  • Lead go-to-market plans for new products, features and propositions
  • Partner with Product, Sales and Commercial to align launches with customer and revenue priorities
  • Identify opportunities to strengthen System1’s competitive differentiation
  • Create pitch decks, battlecards, one-pagers, product guides and other sales tools
  • Give Sales and Commercial teams the messaging and proof points they need to win
  • Partner with Marketing and internal experts on thought leadership, case studies and campaigns
  • Translate customer feedback and sales insights into sharper positioning and messaging

Requirements

  • 5–7 years’ experience in product marketing, B2B marketing, SaaS or a related role
  • Strong experience developing product positioning, messaging and go-to-market strategies
  • Experience launching B2B products and creating sales enablement materials
  • Ability to translate complex products, technology, data or research into clear customer propositions
  • Experience working closely with Sales, Product and Commercial teams
  • Strong writing, storytelling and communication skills
  • Strong understanding of B2B buyers and customer journeys

Preferred

  • Experience in martech, adtech, market research, consumer insights or innovation is a plus

Benefits

  • Competitive salary + bonus scheme
  • Health / Medical / Dental Insurance
  • Pension / 401K Plan
  • Flexible working arrangements (hybrid)
  • Educational reimbursement opportunities
  • Access to leading thinkers in advertising and marketing
  • Recognition Scheme
  • Regular socials, including summer and winter parties
  • Financial Health checks
  • Wellbeing resources, including “de-clutter days”
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System1

3.9 Glassdoor

System1 (NYSE: SST) combines best-in-class technology and data science to operate the most dynamic Responsive Acquisition Marketing Platform (RAMP) powered by AI & machine learning. We are led by passionate entrepreneurs & industry veterans who have built and managed multiple billion dollar companies. Our team is comprised of incredible engineers, product managers, data scientists, & buy and sell-side experts.Learn more about our current openings and get a glimpse of life at System1 at system1.com/careers!

Founded in 2013
Marina del Rey, California, USA
339 employees (65 in marketing)
56% recommend to a friend
60% CEO approval

Salaries

SalaryGuide estimate

$96K/yr – $121K/yr

Modelled from 54 comparable roles.

Product Marketing Manager median pay in the United States

$120K/yr

Most pay falls between $101K and $145K. Based on 450 salaries.

See all System1 salaries

Funding

Total Funding
$920M
Last Raise
$250M
Post IPO Debt, 4 years ago

Funding History

  • Jan 2022
    Post IPO Equity • $250M
  • Jan 2022
    Post IPO Debt • $400M
  • Sep 2017
    Private Equity • $270M

Traffic Signals

Monthly Visitors
51.3K
Traffic Source Mix
Search
32.9%
Direct
43.4%
Referral
19.8%
Social
2.3%
Paid
1.2%

Headcount Trend

Current headcount: ~340

News about System1

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Product Marketing Manager

System1 · USA · Hybrid