Responsibilities

• Own and manage the end-to-end messaging framework for platforms, solutions, products, and buyer personas
• Develop differentiated positioning and value propositions focused on customer outcomes
• Craft compelling messaging that effectively communicates technology benefits in business terms
• Maintain messaging toolkits and ensure consistency across all communication channels
• Conduct market research, including TAM/SAM analysis, buyer insights, and competitive analysis to inform strategy
• Lead product launches by developing enablement assets such as playbooks, demos, and talk tracks
• Build integrated marketing and launch plans, considering budget and resource allocation
• Develop sales enablement content to support both direct and indirect sales channels
• Support analyst engagement and participate in briefings to enhance leadership positioning
• Drive messaging and demo strategies for industry events, conferences, and executive engagements

Requirements

• Minimum of 8 years of experience in product marketing within enterprise technology or cloud solutions companies
• Bachelor’s degree in a technical or marketing-related field; additional experience may substitute for formal education
• Proven expertise in developing messaging, positioning, and go-to-market strategies
• Strong storytelling and communication skills
• Deep understanding of buyer personas, customer journeys, and competitive landscapes
• Ability to translate complex technical concepts into clear business value propositions
• Experience with market research, TAM/SAM analysis, and competitive benchmarking
• Demonstrated success in launching products and executing marketing campaigns
• Ability to collaborate effectively across cross-functional teams including sales, product management, and executive leadership

Benefits

• Competitive salary package aligned with industry standards
• Comprehensive health, dental, and vision insurance plans
• Retirement savings plans with company matching
• Flexible work arrangements supporting work-life balance
• Opportunities for professional growth and development
• Inclusive and collaborative work environment
• Paid time off and holiday benefits