Responsibilities

• Own positioning, messaging, and narrative for Reusable Identity solutions across touchpoints.
• Lead GTM strategy and execution for B2B and B2C launches and scalable processes.
• Increase Reusable KYC uptake and drive direct end-user sign-ups for Sumsub ID.
• Design rapid experiments to optimize acquisition, activation, and retention channels.
• Conduct market and customer research to sharpen strategy and competitive positioning.
• Plan multichannel campaigns with Brand & Creative for assets and landing pages.
• Bridge Product and GTM teams to align priorities, messaging, and execution.

Requirements

• 5+ years of hands-on marketing or Product Marketing in SaaS with B2C experience.
• End-to-end Product Marketing execution including research, messaging, launches, and assets.
• Strong collaboration with Product Managers on roadmap priorities and GTM execution.
• Experience defining positioning, pricing input, and promotion strategies.
• Solid market research and customer segmentation translating insights into actions.
• Experience planning omnichannel campaigns in fast-paced environments.
• Strong analytical mindset using data and experiments to drive decisions.
• Excellent communication and cross-functional collaboration skills.
• Fluent English (written and spoken).
• Ability to work independently in a high-pressure, competitive environment.

Benefits

• Remote-first, trust-based culture with flexible office options.
• True flexibility in working hours to stay productive with the team.
• Extra time off: birthday, 10 personal days, 7 sick days, holidays.
• Work that matters with a mission to build a secure digital world.
• Global exposure with campaigns spanning continents and languages.
• Growth-focused with learning opportunities and role-specific events.
• Fully funded team offsites and time to collaborate onsite.
• Tools and hardware setup to enable effective work.
• Friendly, human culture that values individuality and diverse perspectives.