Product Marketing Manager

Madison, WI (On-site)

Salary Not AvailableMid LevelFull time

Posted 7 months ago

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Job Summary

Drive product marketing and lifecycle efforts for a multi-brand luxury appliance portfolio, from definition to launch.

  • Own product marketing across the 7-phase development process and ensure launch connects to priorities.
  • Must-have: VOC and market insights guiding product definitions and roadmaps.
  • Standout: Cross-functional collaboration with marketing, sales, and training to enable launches.

Job Description

Responsibilities

  • He/she directly influences the brand’s product portfolio lifecycle from definition to development of any extensions and enhancements of current products and of future products, based on identified market opportunities with focus on unmet needs and competitive differentiation.
  • Ability to prioritize projects based on company strategies and identify the right cadence of product introductions necessary to win in the market.
  • Collaboration with our Consumer Insights team to identify research needs to gain insights from consumers, owners, retailers, and designers to inform product definition and roadmap planning.
  • Understand global trends and how they impact our innovation funnel.
  • Use the market intelligence to deliver upfront scoping and clear articulation of product needs to our Engineering teams.
  • Provide the VOC in all product/project meetings based on top-notch research and profound knowledge of the industry.
  • Conduct on-going category assessments to identify growth, gaps and opportunities.
  • Extensive understanding of the competitive landscape and ongoing assessments on features, cost, and product strategy to inform our own product strategies in the short and long term.
  • Have a broad understanding of adjacent industries that could influence our categories (tech, automotive, fashion/design, etc.)
  • Understands and articulates the feedback from distributor markets.

Requirements

  • This position requires a pre-employment drug/alcohol test and background check, which will be administered after a conditional job offer is extended. A negative drug/alcohol test result is required for employment. Refusal to take the test or a positive result may disqualify a candidate from further consideration. All drug testing will be conducted in accordance with federal and state laws.

Benefits

  • Competitive compensation based on skills
  • Industry leading health, dental, and vision plans
  • Generous 401 (K) savings and profit sharing
  • On-site UW Health clinic, fitness center, and walking paths
  • Education assistance and internal training programs
  • Electric vehicle charging
  • Maternity & paternity leave
  • Interested in learning more on our robust benefits package we offer? Click here!
Sub-Zero, Wolf, and Cove Scottsdale logo

Sub-Zero, Wolf, and Cove Scottsdale

Sub-Zero Group Southwest is the official distributor of luxury kitchen appliance brands Sub-Zero, Wolf, and Cove in Arizona, Las Vegas, NV., New Mexico, and El Paso, TX. Our showroom in Scottsdale, AZ is an immersive resource for design professionals and their clients when planning a new project or renovation.

Scottsdale, Arizona, USA
13 employees (2 in marketing)

Traffic Signals

Monthly Visitors
726.5K
Monthly Google Ads Budget
$114.2K
Traffic Source Mix
Search
53.7%
Direct
39.9%
Referral
3.9%
Social
1.2%
Paid
1.1%

Headcount Trend

Current headcount: ~13

Marketing Team

Marketing Team Size
1 (8% of company)