Product Marketing Manager

Madison, WI (Unknown)

Salary Not AvailableSenior Level8+ years exp

Posted 5 days ago

Job Summary

Own the brand's product lifecycle for Wolf, Sub‑Zero or Cove, lead priority initiatives that align with strategy, translate features into launch plans, and guide cross‑functional teams from insights to marketing to ensure successful product definitions and launches.

  • Own lifecycle from definition through end of life
  • Drive launches and cross‑functional alignment

Job Description

Responsibilities

  • This position is the brand’s product champion specializing in either Wolf, Sub-Zero or Cove and responsible for the lifecycle of the brand’s product, from definition, development, launch, and end of life.
  • This position will play a critical role in identifying the highest priority initiatives that align to company strategies, market & consumer needs, and offer unique value propositions, while collaborating closely with the engineering teams to realize the vision.
  • Additionally, they play a key role in translating features and benefits into successful launch plans, and guiding marketing teams to develop effective product information and training for various channels.
  • Long-Term Roadmap Planning: He/she directly influences the brand’s product portfolio lifecycle from definition to development of any extensions and enhancements of current products and of future products, based on identified market opportunities with focus on unmet needs and competitive differentiation.
  • Ability to prioritize projects based on company strategies and identify the right cadence of product introductions necessary to win in the market.
  • Inform innovation and Decisions: Collaboration with our Consumer Insights team to identify research needs to gain insights from consumers, owners, retailers, and designers to inform product definition and roadmap planning.
  • Understand global trends and how they impact our innovation funnel.
  • Use the market intelligence to deliver upfront scoping and clear articulation of product needs to our Engineering teams.
  • Provide the VOC in all product/project meetings based on top-notch research and profound knowledge of the industry.
  • Category Expert: Conduct on-going category assessments to identify growth, gaps and opportunities.

Requirements

  • 8 - 12 years: Progressive work experience in marketing with an active role in product management, product development, and launches. Ideally on a category leading brand where the stakes are high, with an upscale appliance product or a product similar in nature (e.g. automotive, electronics)
  • Deep product knowledge and/or a demonstrable affinity/interest for technology, engineering, specifications, CAD and other design engineering assets.
  • Exposure to the culinary industry
  • Exposure to architecture, home design, kitchen design, and cabinetry
  • Direct experience with marketing & consumer research and competitive intelligence process
  • Laser sharp focus on details to ensure 100% accuracy of specs at all times, strong analytical mind
  • Experience in briefing agencies and other vendors to deliver communications that are branded and on strategy
  • Excellent team player with a proven record as product manager
  • Exposure or experience in a sales environment in a similar category
  • Bachelors or better

Preferred

  • Exposure or experience in a sales environment in a similar category

Benefits

  • Competitive compensation based on skills
  • Industry leading health, dental, and vision plans
  • Generous 401 (K) savings and profit sharing
  • On-site UW Health clinic, fitness center, and walking paths
  • Education assistance and internal training programs
  • Electric vehicle charging
  • Maternity & paternity leave
  • Interested in learning more on our robust benefits package we offer? Click here (https://www.subzero-wolf.com/company/careers/benefits)!
Sub-Zero Group, Inc logo

Sub-Zero Group, Inc

3.5 Glassdoor

Icons of design and paragons of performance, Sub-Zero, Wolf, and Cove are the refrigeration, cooking, and dishwashing specialists found in the world’s most luxurious homes.

Founded in 1945
Madison, Wisconsin, USA
1.7K employees (118 in marketing)
54% recommend to a friend
49% CEO approval

Marketing Team

Marketing Team Size
62 (4% of company)
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
726.5K
Monthly Google Ads Budget
$120.3K
Traffic Source Mix
Search
53.7%
Direct
39.9%
Referral
3.9%
Social
1.2%
Paid
1.1%

Headcount Trend

Current headcount: ~1.7K
Sub-Zero Group, Inc logo

Product Marketing Manager

Sub-Zero Group, Inc · Madison, WI · Unknown