Senior Product Marketing Manager

USA (Remote)

$101K/yr – $162K/yrSenior Level7+ years expFull time

Posted 2 hrs ago

Job Summary

Own and drive go-to-market strategy and launches for Consumer Tax products, shaping positioning, messaging, and cross-functional execution.

Lead GTM planning and integrated launch programs across Marketing, Product, Operations, and retail
Analyze market and customer data to optimize adoption and performance

Job Description

Responsibilities

Lead go-to-market strategy and planning for Consumer Tax products, services, experiences, and key business initiatives
Develop product positioning, value propositions, customer messaging frameworks, and market narratives that clearly communicate customer benefits and business value
Partner with Product Management teams to understand product roadmaps, customer needs, and business priorities and translate them into effective marketing strategies
Create integrated launch plans that align Marketing, Product, Operations, Retail, Franchise, and Customer Experience stakeholders around successful market introductions
Develop creative briefs that guide campaign development and ensure marketing executions effectively communicate product value and customer benefits
Partner with Creative, Channel Marketing, CRM, Paid Media, and Content teams to ensure go-to-market strategies are activated consistently across customer touchpoints
Conduct customer, market, and competitive analysis to identify opportunities, inform positioning strategies, and improve product adoption
Define target audiences, customer segments, and market opportunities in partnership with Analytics and Audience Strategy teams
Collaborate with cross-functional stakeholders to develop marketing plans that support product launches, feature releases, seasonal initiatives, and business priorities
Monitor product performance, customer behavior, market trends, and competitive activity to identify growth opportunities and recommend strategic adjustments

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field
7+ years of experience in product marketing, marketing strategy, go-to-market planning, integrated marketing, or related disciplines
Experience leading go-to-market initiatives and product launches within a consumer-focused organization
Strong understanding of product positioning, value proposition development, customer segmentation, and messaging strategy
Experience partnering with Product Management, Analytics, Customer Experience, Operations, and Marketing teams in a highly matrixed environment
Demonstrated ability to develop customer-centric marketing strategies that drive awareness, adoption, engagement, and business growth
Strong analytical skills with experience leveraging customer insights, market research, and performance data to inform decision-making
Excellent communication, presentation, stakeholder management, and influencing skills
Proven ability to lead complex cross-functional initiatives and manage multiple priorities simultaneously
Experience developing creative briefs and guiding integrated marketing campaigns from concept through launch

Preferred

Master of Business Administration
Experience in a large matrixed marketing organization
Experience with franchised, multi-unit retail, financial services and/or seasonal businesses

H&R Block

3.8 Glassdoor

H&R Block’s purpose is simple: To provide help and inspire confidence in our clients and communities everywhere. We’ve been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we’ve prepared approximately 800 million tax returns and grown to have approximately 12,000 offices throughout the United States and around the world. We know that tax needs and situations change from year to year. That’s why we offer new and innovative ways to prepare and file taxes so clients can choose what suits them best.We are a people company first and a tax company second. With this in mind, we deliver care in every interaction, conversation, and at each touchpoint. That’s how we build long-lasting relationships with clients, communities, and associates.People who join H&R Block say it feels like being part of something bigger. A place with an amazing and storied history, but with a strong and urgent focus on the future. Maybe it's because our company still has the feeling of ‘family’ serving as the foundation for our associates and franchisees who bring our purpose to life each day. Maybe it’s how determined, forward thinking and innovative we are, or how accessible our leadership is. We believe it’s all those things, and much more. Our ideas are rooted in unique and diverse perspectives fueled by curiosity and creativity. We’re not afraid to try new things, and never rest on past success. We are passionate in the way we advocate for each other, for our clients, and most importantly, we not only say we are better together...we truly believe it!

Founded in 1955

Kansas City, Missouri, USA

16K employees (361 in marketing)

www.hrblock.com

72% recommend to a friend

79% CEO approval