Product Marketing / GTM Engineer
Lightsprint (YC P26)
San Francisco, CA (Remote)
$130K/yr - $200K/yrIn-houseFull-timeMid level3+ years exp.
3 hrs ago
Product Marketing Manager
Boulder, CO (On-site)
$145K/yr – $165K/yrSenior Level10+ years expFull time
Posted 4 months ago
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Job Summary
Drive product marketing for Spectra Logic’s data storage portfolio, shaping positioning and go-to-market strategy for complex storage solutions.
- Own go-to-market planning, messaging, and enablement for complex storage products.
- Must-have: 10+ years in B2B IT product marketing with a track record of launches.
- Standout: Cross-functional leadership across product, sales, and executives with portfolio strategy influence.
Job Description
Responsibilities
- Own and refine product positioning and differentiated messaging frameworks for assigned product lines.
- Develop compelling narratives that translate sophisticated storage solutions into clear business value for technical and executive audiences.
- Lead competitive positioning, including market analysis and content development.
- Cultivate user perspective and conduct market research to stay ahead of industry trends, customer requirements, evolving technologies, and competitive movements.
- Drive the planning and execution of product launches, coordinating across product management, sales, digital marketing, and channel partners.
- Develop value-based selling tools, solution briefs, presentations, and sales enablement assets.
- Represent Spectra Logic in webinars, industry events, analyst briefings, public speaking opportunities, webinars, video content, and partner engagements.
- Collaborate with executive leadership on strategic initiatives, core positioning, and portfolio strategy.
- Ensure alignment between field feedback, customer needs, and messaging strategy.
Requirements
- 10+ years of experience in product marketing within B2B information technology.
- Proven experience marketing complex IT infrastructure or enterprise storage solutions (data storage, cloud, data center, or data management preferred).
- Demonstrated ownership of product positioning and go-to-market strategy for a successful product portfolio.
- Strong technical fluency with storage and/or data center architectures and the ability to engage credibly with storage architects, IT executives, and technical buyers.
- Track record of successfully launching and driving adoption of complex technology products.
- Experience developing competitive strategy and value-based selling frameworks.
- Exceptional written and verbal communication skills, with the ability to articulate complex concepts clearly, succinctly, and persuasively.
- Self-directed, proactive operator with high standards for clarity, accountability, and execution.
Spectra Logic
Spectra Logic is a leader in data management and data storage solutions, providing innovative products that help businesses manage, preserve, protect, and defend their data. Our offerings include tape storage, file and object storage, and comprehensive data management software. We are committed to delivering high-quality, reliable, and scalable solutions to help organizations efficiently manage, migrate, and store long-term data with features that make it ransomware resilient.To learn more, visit www.SpectraLogic.com.Why Spectra?At Spectra, you’ll thrive in a challenging, flexible, and inspiring work environment that values creativity and growth. Join a people-first culture where high performance is rewarded, career advancement is encouraged, and work-life balance is more than just a promise.
