Product Marketing Manager

Responsibilities

• Define the narrative. Position Sol against legacy suites, all-in-one platforms, and point solutions adding AI on top, and write the core story everything else draws from.
• Message to each buyer. Build and test the story for HR leaders, HR Ops and HRIS teams, Finance, and IT and security.
• Arm the sales team. Own the demo narrative, first-call deck, objection handling, competitive materials, and the business case for Finance.
• Run the launch. Plan how we go to market as our first customers go live in early 2027 and we start selling more broadly.
• Build customer proof. Turn design partners and early customers into references, case studies, and stories buyers trust.
• Shape our point of view. Work with our founders on what Sol believes about AI and the future of HR, and get it in front of the market.
• Own core assets. Build the website copy, first-call deck, and data sheets yourself. Work with designers to make them better, but you’ve got great taste.
• Know the field. Join customer and prospect calls, track the competitive landscape, and feed what you learn into product and pricing decisions.

Requirements

• Product marketing experience in enterprise B2B software, ideally selling to HR and Finance buyers through long, multi-stakeholder cycles.
• You understand what a CHRO/CPO is accountable for and what a CFO needs to see before signing, and how those conversations differ.
• You've built positioning from scratch or moved a product into a new category.
• You’re an excellent writer and you’d rather draft it yourself than brief someone else. You can tell when copy sounds like AI wrote it and you won’t let that out the door. You know web copy, slide copy, and a data sheet are different jobs, and you write each the way it should be written.
• You have real visual taste. You notice when a font is wrong, when spacing is off, when a slide has too much on it. You can build a deck that looks finished without a designer.
• AI is part of how you work every day for research, first drafts, and workflow, and you’ve built your own agents and workflows with it.
• You have a clear point of view on how companies are adopting AI beyond bolt-on features.
• You can make a complex product simple without making it generic, and you're credible in a room with senior buyers.
• You're comfortable being the first marketer, without a team or a playbook.

Preferred

• Bonus: HRIS or HR tech experience, or time at an AI-native company. There's also room to grow into demand generation, brand, events, or communications as we scale, if that interests you.

Benefits

• Medical, dental and vision coverage
• Mental health support (Talkspace), fertility care (Kindbody) and primary care access (Teladoc, One Medical)
• FSA and dependent care accounts
• Life and disability insurance
• 401(k)
• Untracked PTO and company holidays