Responsibilities

• Develop and lead the end-to-end social media strategy for Google Ads across LinkedIn, YouTube and emerging platforms. Partner with cross-functional teams to create "social-first" launch moments for new AI-powered features and advertising tools.
• Drive a "community-first" approach by leading and executing a comprehensive community management strategy designed to boost engagement and brand loyalty. Real time monitoring of community sentiment and content performance. Scale our social channels and establish high-impact community advocacy programs in partnership with digital marketers and influencers.
• Utilize social listening to identify strategic opportunities to inform briefs and creative optimization recommendations.
• Optimize content performance for the key performance indicators: social reach and engagement. Use social listening tools and platform analytics for regular organic reporting, engaged analysis and identify content optimization learnings.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.
• Experience with social campaigns or community management.

Preferred

• Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
• Experience in consulting and working with behavioural marketing data.
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.