Product Marketing Manager

Responsibilities

• Give the portfolio a clear story. Develop positioning, messaging, and packaging for CompleteView and our recording platforms. Translate product briefs into language that works for security leaders, IT teams, integrators, and distributors. Carry that language through sales, marketing, our revenue-operations partner, and the channel so it gets used, not merely approved.
• Build tools that help people sell. Own the living sales deck, create a total-cost-of-ownership model that can stand up to scrutiny, and develop competitive guides, objection handling, and other tools around the points where real deals stall. Partner with Sales on a demo narrative and script that others can deliver well. A deck that lives in someone’s Downloads folder does not count as enablement.
• Lead major product launches. Connect the product’s value to the release, build the internal and partner-facing plan, and make sure the story holds together across training, web content, sales materials, and demand generation. Work closely with the people running partner programs; this role owns the product story and the materials those programs use, not the co-marketing funds or partner-event calendar. You’ll also spend time with partners at the events where this market comes together.
• Make market evidence useful. Run pricing and packaging studies, maintain a practical view of competitors, and build a repeatable win/loss practice. Bring Product, Sales, and Finance recommendations they can act on. Build customer references and case studies with proof beyond “improved efficiency.”
• Get the details right. Work with Product and the hardware lead so specifications, compatibility statements, and feature descriptions in customer-facing material stay in step with what we ship, even as products and configurations change. In a portfolio with this many moving parts, keeping everything current is part of the craft.
• We use AI in our own work and see room to make training, documentation, and partner education much more useful without assembling a small army to produce them. We’d like you to bring both fluency with the tools and the judgment to know when a human needs to check the work.

Requirements

• About seven or more years in B2B product marketing for a technical product, with real ownership of positioning, packaging, and sales enablement.
• Experience running a pricing or packaging study and turning the findings into a recommendation you could defend.
• Experience learning systematically from wins and losses, then changing something because of what you found.
• A working understanding of a partner, reseller, distributor, or integrator-led sales model. You know the partner has to choose to tell your story.
• Clear writing, sound commercial judgment, and the curiosity to check a technical claim before making it louder.
• Examples of using AI thoughtfully to build or improve useful work, not just generate a first draft.
• Physical security or video-management experience is helpful, but we’re also interested in people from adjacent technical markets. If you’ve worked across software and hardware, even better. We care more about what you have built and learned than a particular credential.

Preferred

• Physical security or video-management experience is helpful, but we’re also interested in people from adjacent technical markets. If you’ve worked across software and hardware, even better.