Responsibilities

• Drive product communication to existing customers by developing clear, outcome-oriented messaging for new features and enhancements
• Translate product roadmap updates into customer-facing narratives that highlight value and drive adoption
• Partner with Growth and Marketing teams to execute release communications across email, webinars, in-product, and events
• Increase product adoption and stickiness by identifying usage gaps and delivering targeted campaigns to improve feature utilization
• Support expansion and revenue growth by enabling upsell and cross-sell initiatives with strong positioning, value narratives, and customer-ready collateral
• Partner with Client Delivery & Success teams to develop expansion playbooks and support strategic customer conversations
• Support product launch go-to-market efforts by contributing to positioning, messaging, and cross-functional launch execution for key releases
• Build and refine core messaging frameworks that create consistency across products, personas, and go-to-market efforts
• Develop and maintain competitive intelligence to inform positioning, sales strategy, and market differentiation
• Establish foundational PMM processes for cross-functional collaboration, including how Product, Marketing, and Commercial teams align on launches and ongoing product communication
• Create scalable PMM assets such as persona messaging, value propositions, and narrative frameworks that elevate consistency across teams

Requirements

• 4–5 years of experience in B2B marketing (product marketing, lifecycle marketing, or customer marketing preferred)
• Experience partnering cross-functionally with Marketing, Product, Sales, and Customer Success teams
• Demonstrated ability to develop clear, compelling messaging for complex or technical products
• Experience supporting go-to-market initiatives or post-launch product marketing efforts
• Strong understanding of customer lifecycle dynamics, including adoption, retention, and expansion
• Excellent communication and stakeholder management skills

Preferred

• Experience owning or contributing to product launch go-to-market strategy in a B2B SaaS environment
• Experience driving customer marketing or post-sale product adoption initiatives
• Experience building foundational PMM assets such as messaging frameworks, personas, or competitive intelligence
• Comfort using product usage data and customer insights to inform marketing strategy
• Experience helping establish or scale Product Marketing processes within a growing organization
• Background in healthcare, senior living, or other regulated industries

Benefits

• Our benefits package for employees includes competitive base compensation along with stock options. The expected annual salary range for this role is $122,000-$150,000 USD, depending on your level of expertise, your experience, and your performance in the interview process. We also provide fully-paid health and dental insurance coverage for all of our employees, along with other health benefits including vision insurance, membership to premium primary and urgent care, and online medical health providers. We also have a take as you need time off policy, in addition to 7 paid holidays and a company wide winter break during the holidays.
• Our headquarters are located in New York City's Union Square. We believe in cross team collaboration. We think good ideas can come from anyone, and we've designed our processes to encourage participation from all. While we take our mission seriously, we don't take ourselves too seriously. We like to host offsites, outings, and team meals where we can connect as people, not just as colleagues. We offer office lunch and a fully stocked snack bar. While we are an in office culture, we allow up to 2 remote days per week.