Responsibilities

- Own positioning for each product line — retargeting, UA, CTV, influencers, and RZR Computer — and maintain a single source of truth on differentiation, buyer value, and competitive placement across sales, website, and executive communications - Partner with the team on messaging to ensure positioning is grounded in roadmap reality and accurately reflected across all channels - Build and lead GTM plans for each product line in close collaboration with the CMO and CEO: launch strategy, channel mix, success metrics, and cross-functional readiness across Product, Engineering, Sales, and Marketing - Own post-launch reporting — adoption signals, sales uptake, competitive response — and refine the narrative based on what lands - Own RZR's competitive landscape across DSPs, retargeting, CTV, and adjacent categories — maintaining battle cards, comparison frameworks, and objection handling guides the Sales team actually uses - Track competitor moves in real time and brief Sales leadership and executive stakeholders with actionable guidance, not just information - Build and maintain the materials Sales needs to open doors and move deals: one-pagers, pitch decks, capability briefs, and vertical-specific leave-behinds - Run regular Sales training on product narrative and competitive positioning; partner with Sales leadership to identify gaps in the buyer journey and close them - Build PRDs and full competitive analyses from scratch for all existing product lines — retargeting, UA, and CTV — working directly with Product and Engineering to document current capabilities, differentiation, and known gaps - This retroactive foundation is sequenced first: it informs everything downstream — sales enablement, GTM plans, messaging, and future product development — and is treated as time-boxed work completed before net-new launch support begins - Represent the market and buyer voice in product discussions — surfacing win/loss signals, customer feedback, and competitive gaps into product inputs — and partner on commercial viability and timing - Bridge Marketing, Sales, Product, and Engineering across sprint reviews, roadmap planning, and launch readiness so strategic decisions don't fall between teams

Requirements

- 5 to 8 years in product management or product marketing, with demonstrated ownership of GTM strategy and sales enablement — not just execution support - Experience in adtech, martech, or performance-driven SaaS; DSP or programmatic exposure is a plus but not a hard requirement - Demonstrated ability to write PRDs and build competitive analysis documentation — including retroactively for existing products without formal documentation - Proven track record building and executing GTM plans for technical or platform products - Has built battle cards, positioning guides, and sales enablement tools that Sales actually uses — in any category - Experience working directly with Product and Engineering on roadmap prioritization and launch readiness - Strong written communication — can translate complex product capabilities into clear, buyer-relevant language - Comfortable presenting to Sales leadership, conducting stakeholder interviews, and representing the marketing point of view in product meetings - Highly organized with the ability to manage multiple product lines and a significant retroactive documentation workload in parallel with go-forward execution

Preferred

- DSP or programmatic exposure is a plus

Benefits

- Direct access to the CMO, CEO, and Product leadership — you will shape RZR's product narrative from the inside, not from a downstream request queue - Build the PMM function from scratch across a full multi-product portfolio: retargeting, UA, CTV, influencers, and RZR Computer — real greenfield ownership, not maintenance - Work at the intersection of product, sales, and marketing with genuine influence over how RZR goes to market across every product and channel - A product story that is genuinely differentiated in a crowded market — AI-native, performance-first, and scaling fast with an active M&A pipeline - Clear path to Senior PMM or Director of Product Marketing as the portfolio grows and the team scales around you