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Product Marketing Manager, Research Instruments - US Region

Milpitas, CA (Hybrid)

$148K/yr – $236K/yrSenior Level7+ years expFull time

Posted 6 days ago

Job Summary

Own the US regional portfolio strategy and go-to-market for Research Instruments, translating global strategy into US segmentation, messaging, and launch plans while leading lifecycle commercialization, pricing, and demand generation.

  • Own regional go-to-market and launch readiness
  • Drive portfolio performance, forecasting, and funnel health

Job Description

Responsibilities

  • Regional Portfolio Strategy & Go-to-Market
  • Own the US marketing plan, priorities, and commercial performance for Research Instruments and associated software.
  • Translate global strategy into US segmentation, value propositions, competitive differentiation, and go-to-market plans.
  • Identify customer needs, adoption barriers, portfolio mix opportunities, and growth priorities.
  • Provide structured US input to Global Product Marketing and Product Management on roadmap, messaging/claims, and regional demand and forecast assumptions.
  • Launch & Lifecycle Management
  • Lead regional commercialization of new instruments, configurations, software, accessories, and lifecycle initiatives.
  • Own launch readiness, target segments, forecast assumptions, pricing inputs, sales enablement, demand objectives, and post-launch performance tracking.
  • Partner with Marketing Operations and Field Marketing to convert launch strategy into campaigns, events, and account activation.
  • Monitor launch adoption, diagnose performance gaps, and lead corrective actions.

Requirements

  • 5-7+ years of product marketing, commercial marketing, or product management experience in the life sciences industry.
  • Professional flow cytometry experience required, with demonstrated knowledge of research instruments, applications, workflows, and customer buying considerations.
  • Proven experience leading regional go-to-market strategy and commercialization or launches for complex research instruments or capital equipment.
  • Strong commercial and analytical skills, including experience with portfolio performance, forecasting, pricing, funnel metrics, and market insights.
  • Excellent communication and cross-functional leadership skills, with the ability to influence in a matrixed organization.
  • Bachelor's degree in life sciences, business, marketing, or a related discipline; advanced degree preferred.
  • Experience with capital sales cycles, complex deals, CRM, and business intelligence tools preferred.
  • Moderate travel is expected for internal meetings, customer engagements, sales meetings, and industry events.

Benefits

  • Benefits may include:
  • Health & Well-Being: Medical, dental, vision, health savings and flexible spending accounts, life and disability insurance, wellness resources, mental health support, and disease management programs.
  • Retirement & Financial Well-being: 401(k), deferred compensation programs, financial counseling, DailyPay, and educational savings resources.
  • Work-Life Balance & Family Support: Paid time off, company holidays, educational assistance, parental leave, adoption assistance, backup care, caregiving support, employee assistance programs, commuter benefits, pet insurance, legal services, and associate discount programs.
  • Leave Programs: Bereavement, military, personal, family and medical leave, and jury duty leave.
  • Additional details regarding benefits and well-being programs can be found in Our Commitment to You .
  • Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed
  • Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
  • Salary Range Information
  • $147,500.00 - $235,900.00 USD Annual
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BD

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Salaries

Posted range

$148K/yr – $236K/yr

Taken straight from the job posting.

The middle of this range ($192K) is 61% above the median base salary for Product Marketing Manager roles in the United States ($119K).

Product Marketing Manager median pay in the United States

$120K/yr

Most pay falls between $102K and $145K. Based on 467 salaries.

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