Product Marketing Manager - Regulated Industries

USA (Remote)

$165K/yr – $180K/yrSenior Level7+ years exp

Posted 2 months ago

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Job Summary

Own public sector storytelling and FedRAMP compliant narratives that translate platform capabilities for government buyers and regulators.

  • Define messaging for government customers, compliance stakeholders, and technical evaluators.
  • Build plays, talks, events, and field assets to enable field teams in regulated markets.
  • Lead launches, enablement, and thought leadership while ensuring credible differentiation in highly regulated environments.

Job Description

Responsibilities -Vertical positioning and messaging -Own and evolve our narrative for public sector. Translate Tines' platform capabilities into language that resonates with government buyers, compliance stakeholders, and technical evaluators. Be the person on the team who understands what the federal market needs and can map it back to what Tines can offer. -Go-to-market execution -Build the narratives, playbooks, and resources that enable our public sector and regulated teams to be successful. Partner closely with the field on talk tracks, events, and materials. -Compliance and certification -Serve as the primary product marketing contact for compliance initiatives including FedRAMP. Work across product, legal, security, and GTM to translate certification requirements into market-facing narratives and enablement materials. -Product launches and positioning -Partner with the platform team to deliver product launches and releases to regulated audiences. Support adoption with FAQs, compliance briefs, and resources that help highly regulated customers move fast and conscientiously. -Thought leadership and content -Create the assets, including pitch decks, white papers, blogs, compliance briefs, and tech specs, that build Tines' credibility and presence in regulated markets. Support executive leadership with thought-leading positions on AI in government and regulated industries. -Internal enablement -Run technical trainings and equip colleagues across commercial and technical roles with everything they need to sell and win in regulated industries. -Competitive intelligence -Provide technically grounded insights on our differentiation to support commercial and engineering colleagues serving highly regulated customers. Requirements -US citizenship required. This role involves engagement with government customers and programs that carry citizenship requirements -Based on the US East Coast, with a preference for the Washington DC or Maryland metro area -Approximately 40% travel required -7+ years of experience in B2B product marketing, including demonstrated experience helping a company enter or grow within the public sector or a regulated market -Experience at a fast-moving technology company is strongly preferred -Familiarity with public sector procurement and compliance frameworks, including FedRAMP -Comfort navigating a highly technical product and translating complexity into approachable, compelling narratives. You do not need to write the code, but you need to understand what it does and why it matter Nice to have -Experience at a fast-moving technology company is strongly preferred Benefits
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Tines

Co-headquartered in Dublin and Boston, Tines’ workflow and AI orchestration platform enables businesses to operate more effectively, mitigate risk, reduce tech debt, and do the work that matters most. Tines brings an impact-first approach to all teams, securely running thousands of mission-critical workflows per day across a diverse range of customers, including Canva, Databricks, Elastic, Kayak, Intercom, and McKesson.

Founded in 2018
Dublin, County Dublin, IRL
509 employees (50 in marketing)