Product Marketing Manager

Responsibilities

• Market & Product Strategy (30%)
• Develop a strong understanding of the healthcare and employee benefits landscape, including market dynamics and competitive trends.
• Partner with Product Management, Sales, and Client teams to create differentiated positioning and messaging that resonates with employers, consultants, and other key buyers.
• Provide market and competitive insights that inform product strategy, enhancements, and innovation initiatives.
• Go-to-Market Execution (40%)
• Lead marketing plans for assigned products and solutions, ensuring alignment with sales objectives and broader business goals.
• Develop and maintain compelling sales and marketing collateral, including presentations, one-pagers, case studies, and other product-focused materials.
• Support product launches through coordinated messaging, training, and multi-channel campaigns.
• Translate complex product features and capabilities into clear, client- and member-centric benefits.
• Sales Enablement & Internal Collaboration (20%)

Requirements

• Bachelor's degree in Marketing, Communications, Business, Public Health, or a related field; equivalent experience will be considered.
• 5-7+ years of marketing experience, preferably within healthcare, insurance, employee benefits, or a related industry.
• Strong understanding of strategic marketing planning and tactical execution.
• Excellent writing, editing, and presentation development skills.
• Proven ability to translate complex information into clear, compelling, and customer-focused messaging.
• Advanced proficiency in Microsoft Office Suite, including PowerPoint, Word, and Excel.
• Demonstrated ability to manage multiple projects simultaneously, prioritize effectively, and deliver results.
• Strong interpersonal and collaboration skills with the ability to influence cross-functional stakeholders.
• Strategic mindset coupled with a proactive, hands-on approach to execution.
• Ability to travel occasionally for conferences, industry events, and client meetings.

Benefits

• Compensation: Competitive base and incentive compensation
• Coverage: Health, vision and dental featuring our best-in-class healthcare navigation services, along with life insurance, legal and identity protection, adoption assistance, EAP, Teladoc services and more.
• Retirement: 401(k) plan with up to 4% employer match and full vesting on day one.
• Balance: Paid Time Off (PTO), 7 paid holidays, parental leave, volunteer days, paid sabbaticals, and more.
• Development: Tuition reimbursement up to $5,250 annually, certification/continuing education reimbursement, discounted higher education partnerships, paid trainings and leadership development.
• Culture: Recognition as a Best Place to Work for 15+ years, dedication to diversity, philanthropy and sustainability, and people-first values that drive every decision.
• Environment: A modern workplace with a casual dress code, open floor plans, full-service dining, free snacks and drinks, complimentary 24/7 fitness center with group classes, outdoor walking paths, game room, notary and dry-cleaning services and more!