Product Marketing Manager

Responsibilities

• Create, manage, maintain, support, and execute go-to-market project plans and asset creation, asset libraries, ensuring timelines, deliverables, and dependencies are clearly communicated across the organization for your suite of products.
• Collaborate with global marketing teams on content, events, demand generation, design, and insights to build excitement and deepen product understanding across all channels.
• Coordinate and collaborate with Product Marketing teams to run Market Research to identify customer needs and trends, collaborating across the organization on Competitive Intelligence, assets, and training as needed.
• Manage and/or support the customer training platform, collaborating with commercial teams to develop new video and written content.
• Track and report on engagement and satisfaction KPIs to optimize training effectiveness.
• Work closely with the Director and Product teams to create product messaging & positioning for your suite of products and services, developing strategies and clear value stories across sales (e.g. sales collateral, social, events) and product messaging (e.g. product emails, in-app messaging).
• Drive GTM launch execution, including building and supporting strategy, messaging, internal training, communications, and sales assets (including website copy, demo videos, 1-pagers, etc). You will be responsible for post-launch optimization and the creation of case studies.
• Contribute to the core company story for your suite of products including higher level pitch decks, videos, web content, and other broad customer-facing assets.
• Partner and collaborate cross-functionally with Product Managers to influence product developments, roadmaps, critical changes, user personas, and strategic customer research.
• Act as a key communication link, proactively sharing decisions, timelines, blockers, and progress on key initiatives to ensure alignment and transparency with Profitero+ leadership.

Requirements

• Bachelor's degree in marketing, advertising, business, or a related field; equivalent experience may be substituted.
• 3+ years of professional experience in B2B marketing with at least 2 years in a dedicated Product Marketing role, preferably in a product, CPG, ecommerce, SaaS or DSaaS environment.
• Familiarity with marketing and commercial tech stack platforms (e.g., Salesforce, email service providers, and website CMS).
• Proven experience in video-based storytelling and script writing (video editing is a significant plus).
• Experience designing and developing presentations using PowerPoint, Google Slides, or a similar program.
• Highly organized, detail-oriented, and driven to improve processes through documentation and scalable ways of working.
• Strong analytical skills with the ability to translate client business challenges into strategic, data-driven recommendations.
• A creative problem-solver who is adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations.
• A natural sense of urgency with an ability to work quickly, efficiently, and accurately within tight deadlines and constantly-evolving project parameters, scope, and goals.
• Flexible and adaptable with an ability to manage and drive success across multiple concurrent projects and competing priorities.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances