Responsibilities

• Campaign Strategy & Innovation: Lead the end-to-end development of promotional and non-promotional marketing campaigns that drive acquisition. Identify high-impact opportunities at the intersection of content, commerce, and fandom, turning insights into scalable, global campaigns.
• Executional Excellence & Program Management: Own campaign delivery from concept to launch, coordinating with multiple stakeholders across creative, product, finance, tech etc. to ensure seamless execution, on-time delivery, and measurable results. Manage ongoing BAU programs with a focus on continuous improvement and operational rigor.
• Experimentation & Growth: Champion a test-and-learn mindset by designing and running experiments that uncover what resonates with customers. Translate data and learnings into actionable growth strategies and global best practices.
• Cross-Functional Leadership & Influence: Collaborate with senior stakeholders across marketing, analytics, product, and business teams to align strategies, secure buy-in, and deliver cohesive customer experiences across channels and geographies.
• Insights, Measurement & Optimization: Dive deep into campaign performance data to surface insights that inform future planning. Continuously refine targeting, messaging, and creative to amplify impact and customer delight.

Requirements

• 5+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Preferred

• Experience working cross-functionally across marketing, product management, analytics, UX, and research
• Experience in written and verbal communication skills to communicate with technical and non-technical audiences, including senior leadership
• MBA
• Proven track record of developing innovative, customer-centric marketing campaigns with experience in experimental design and A/B testing. Must demonstrate ability to create engaging customer experiences that drive measurable results while maintaining a strong focus on user needs.
• Experience with customer segmentation, targeting, marketing optimization, and experimentation.
• Experience in e-commerce, digital products or entertainment industries, preferably in a global setting.
• Proven track record of developing innovative, customer-centric marketing campaigns with experience in experimental design including A/B testing, Multi-Variate Testing or both.

Benefits

• The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.
• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.