Product Marketing Manager

B-Stock

Product Marketing Manager - Product Growth

San Mateo, CA (Remote)

$120K/yr – $145K/yrMid Level4+ years expFull time

Posted 6 weeks ago

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Job Summary

Build and own product growth for buyer facing features by shaping GTM, adoption metrics, and cross-functional alignment with Product, Analytics, and Lifecycle Marketing.

Growth ownership: Define GTM for features and measure adoption with Analytics.
Roadmap and measurement: Prioritize a product growth roadmap and align stakeholders around it.
Data-informed decisions: Develop hypotheses on buyer behavior, surface post-launch insights, and brief Lifecycle Marketing.

Job Description

Own product growth for buyer-facing features by shaping GTM and adoption metrics, while coordinating with Product, Analytics, and Lifecycle Marketing.

Growth ownership: Build and execute GTM for buyer features; define adoption metrics and track impact with Analytics.
Roadmap alignment: Develop a prioritized product growth roadmap and align stakeholders in Product, Analytics, and Lifecycle around it; establish a measurement framework.
Data informed decisions: Generate hypotheses on buyer behavior, surface post-launch insights, and hand off clear briefs to Lifecycle Marketing.

B-Stock

4.5 Glassdoor

B-Stock is the leading B2B recommerce platform, connecting buyers and sellers through a variety of resale channels and industry-leading data and insights.

Founded in 2008

San Mateo, California, USA

250 employees (25 in marketing)

bstock.com

83% recommend to a friend

97% CEO approval