Product Marketing Manager at Premium Parking | New Orleans, LA | $70K/yr – $80K/yr

Premium Parking

Product Marketing Manager

New Orleans, LA (On-site)

$70K/yr – $80K/yrMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Turn RFP and launch work into a scalable marketing machine that wins more deals and speeds time to revenue.

RFP & content strategy: build a modular content library, master responses, and cross-functional review with Sales, Legal, Finance, and Ops.
Launch and messaging ownership: plan product launches with Product, define B2B positioning for target verticals, and produce ready-to-use enablement materials.
Governance and measurement: track win/loss, tighten messaging, and maintain the Services Catalogue and proposal tooling.

Job Description

Develop go-to-market strategy for products and translate strategy into sales-ready materials and tools.
Own the RFP process: build response infrastructure, write and maintain approved proposal language, ensure submissions reflect quality and precision.
Plan and execute internal and external launches with Product for new products, features, and services.
Define product/service positioning and messaging for B2B buyers across target verticals.
Define launch plans aligning Marketing, Sales, and Operations and provide materials to support launches.
Maintain and update the Services Catalogue with new product launches and evolving terminology.
Build and maintain a centralized RFP content library with modular, approved content.
Write and refine master response language for common RFP sections, coordinating with Sales, Legal, Finance, and Operations for accuracy and brand consistency.
Own proposal review and quality control to ensure brand compliance and factual correctness.
Track RFP win/loss outcomes and use data to identify gaps and improve messaging and processes.
Create and maintain a full suite of marketing and sales enablement materials (sheets, one-pagers, decks, web copy, internal docs).
Ensure enablement materials are current, accessible, and actively used by Sales and Operations.

Premium Parking

3.8 Glassdoor

Premium Parking® is the leader in Free Flow, gateless parking management — using our proprietary technology, GLIDEPARCS®, to power 1,400+ locations across the USA, enabling millions of seamless parking sessions every year.Founded in 2005, we combine the expertise of a national parking operator with the innovation of a technology company. Our proprietary GLIDEPARCS® platform transforms parking assets into smarter, more profitable, and frictionless operations. From municipalities and healthcare systems to universities, hospitality, retail, and mixed-use developments, Premium delivers tailored solutions that meet the unique needs of every partner.🚗 Our Services | Ensuring your asset has the best path to success. Marketing & Signage – SEO, signage plans, PicPathTM digital wayfinding, Lock the Block® partnershipsPayments & Credentialing – CameraPay® with FraudGuardTM, TextPay®, Cloud Permits®, FolioChargeTM, kiosks, and third-party integrationsCompliance – GLIDE Eye LPR®, digital citations, immobilization, and vendor managementCustomer Support – 24/7/365 U.S.-based support with 95% first-call resolutionAccount Management – Dedicated account managers and streamlined market oversightReporting & Intelligence – Real-time dashboards, monthly financial packages, and advanced reportingStaffing & Vendor Management – Onsite staffing, janitorial, and coordinated vendor servicesRisk & Financial Solutions – Liability protection, claims management, capital financing, and flexible structures

Founded in 2005

New Orleans, Louisiana, USA

309 employees

solutions.premiumparking.com

71% recommend to a friend

84% CEO approval