Responsibilities

• Define and execute the go-to-market strategy for new and existing products, features, and services and translate strategy into materials, language, and tools for the Sales team.
• Own the end-to-end RFP process — from intake and triage through response, review, and submission — ensuring each stage is defined and scalable.
• Develop positioning and messaging for each product and service, translating technical capabilities into clear value propositions for B2B buyers.
• Define launch plans that align Marketing, Sales, and Operations and ensure stakeholders know what is launching, when, and what materials are available.
• Maintain and update the Services Catalogue as new products launch and terminology evolves.
• Create and maintain a full suite of marketing and sales enablement materials (sales sheets, one-pagers, decks, website copy, internal docs) and ensure they are current and actively used.
• Serve as a strong copywriter across product marketing output and ensure adherence to brand guidelines and language standards.
• Develop and execute the B2B social media strategy to generate awareness and support marketing objectives.
• Develop and maintain a deep understanding of the competitive landscape, customer needs, and industry trends to sharpen positioning and anticipate buyer questions

Requirements

• Proven experience as a Product Marketing Manager or in a similar B2B marketing role, with a focus on services, technology, or product launches
• Minimum 2 years of direct B2B marketing experience
• Demonstrated experience owning or contributing significantly to an RFP or proposal process — including writing, content library management, and cross-functional coordination
• Exceptional written communication skills, with a portfolio that demonstrates the ability to write clearly and compellingly for a B2B audience across multiple formats — collateral, proposals, web copy, and internal documentation
• Deep comfort working within strict brand guidelines and language standards — including terminology compliance and trademark usage
• Demonstrable experience owning and executing social media strategy in a B2B context
• Solid understanding of B2B marketing, sales strategy, and the sales funnel
• Strong collaboration skills — works across Product, Sales, Legal, Finance, and Operations, and can gather inputs from multiple stakeholders without losing momentum
• Bachelor's degree in Marketing, Communications, Business, or a related field

Preferred

• Parking industry, commercial real estate, property management, or cloud-based SaaS technology experience
• Experience using a proposal management platform (Loopio, Responsive, RFPIO, or similar)
• Familiarity with Salesforce CRM and marketing automation tools (Pardot or similar)