Responsibilities

• Own Unikraft's positioning, messaging, and narrative — for the product, the company, and the category we're building.
• Translate deeply technical capabilities (millisecond cold starts, microVM density, scale-to-zero) into compelling stories for developers, platform engineers, and technical buyers.
• Drive go-to-market for new features and platform launches — from strategy and messaging to content, enablement, and launch execution.
• Develop and maintain sales collateral: decks, one-pagers, battlecards, ROI calculators, competitive intelligence.
• Partner with Field Engineering to create technical content that wins deals — case studies, reference architectures, benchmark breakdowns.
• Run analyst and press relations for product moments; build relationships with the infrastructure and AI community.
• Develop our ICP with depth — understand how platform teams at AI-native companies think, what they read, and what actually moves them.

Requirements

• 4+ years in product marketing, with at least 2 in infrastructure, developer tools, cloud, or a deeply technical B2B product.
• Demonstrated ability to create positioning for a new category — not just messaging for an established one.
• Strong technical curiosity. You don't need to write kernel code, but you need to understand why a 10ms cold start changes the architecture of an AI agent.
• Exceptional writing and storytelling. Your work should pass the 'would a senior engineer share this?' test.
• Experience enabling a technical sales motion — you know how to build assets that actually help close deals.
• Comfort operating in an early-stage environment where there's no playbook, only a blank page and a big opportunity.
• Based in San Francisco or New York City. Most of our team is EU-based, but this GTM role requires SF presence for key market and investor relationships.

Benefits

• The Standard Stuff: Competitive salary, six weeks of total time off, generous equipment budget, and team retreats that don't suck.
• Remote in San Francisco or New York City: The job is (for now) fully remote but you are in SF or very close to it.