Responsibilities

• Lead end-to-end go-to-market planning and execution for new platform products, features, and capabilities
• Develop compelling product messaging, positioning, and value propositions aligned with technical audience needs
• Drive product launches that generate market momentum, from flagship releases to incremental feature updates
• Design and implement developer marketing campaigns to drive API adoption and platform usage
• Support sales enablement initiatives that equip our teams to win: battlecards, pitch materials, customer stories, and objection handling
• Partner with Product to shape roadmap priorities based on competitive intel, customer research, and field feedback
• Work closely with Developer Relations, Comms, Creative, Marketing, and Sales to effectively bring new products to market

Requirements

• Have a proven track record of developing and executing go-to-market strategies for API products or developer tools, including successful product launches
• Have a strong technical background with the ability to understand and communicate complex AI features to both technical and non-technical audiences
• Excel at cross-functional collaboration, particularly in aligning Product, Sales, and Marketing strategies
• Possess strong storytelling skills with a demonstrated ability to create diverse marketing content, including blogs, presentations, sales collateral, website copy, and customer case studies
• Have exceptional writing skills with a demonstrated ability to adapt tone, style, and complexity for diverse audiences (executives, technical users, end customers) and formats (long-form content, product briefs, email campaigns, social media)

Preferred

• Have 10+ years of product marketing experience and at least 5 years focused on developer platforms, APIs, or technical products
• Experience in highly competitive markets requiring sharp differentiation
• A background in marketing AI/ML products or developer tools to enterprise buyers
• Experience working closely with Sales teams on strategic, technical deals