Product Marketing Manager

Volusia County, FL (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive VendorLine messaging, website experience, and multi-channel campaigns to convert vendors.

  • Own messaging, positioning, and the VendorLine website.
  • Must-have: 2–5 years in product/SaaS marketing with strong writing.
  • Translate product features into clear vendor benefits and stand out in campaigns.

Job Description

Responsibilities

  • Conduct research to better understand vendor needs, challenges, and behaviors
  • Speak with customers and analyze feedback to uncover marketing opportunities
  • Perform competitive research and market analysis
  • Help develop and refine VendorLine’s messaging and value proposition
  • Translate product features into clear, compelling benefits for vendors
  • Ensure messaging is consistent across marketing channels and materials
  • Share insights and recommendations that help refine VendorLine’s positioning and marketing strategy
  • Own and manage the VendorLine website experience
  • Update and optimize product pages, landing pages, and site messaging

Requirements

  • 2–5 years of experience in product marketing, SaaS marketing, or related roles
  • Strong writing skills with the ability to clearly communicate product value and translate features into customer benefits
  • Experience developing or contributing to product messaging and positioning
  • Ability to conduct customer and market research and turn insights into actionable recommendations
  • Experience creating marketing content such as landing pages, product pages, emails, and educational content
  • Experience managing or updating marketing websites or landing pages
  • Experience planning and executing marketing campaigns across channels
  • Familiarity with paid advertising (e.g., Google Ads, social ads) and basic performance optimization
  • Ability to analyze performance and identify opportunities to improve engagement and conversion
  • Travel requirements up to 20% – quarterly travel to conferences and tradeshows

Benefits

  • Competitive pay that recognizes your skills and contributions
  • Flexible scheduling in a fully remote environment
  • Unlimited PTO with an annual vacation bonus to encourage recharging
  • Medical insurance with generous company contributions
  • Dental and vision insurance with 100% of employee premiums paid by the company
  • Company-paid short-term and long-term disability coverage
  • Company-paid life and AD&D insurance, with options to increase your coverage
  • Flexible Spending Account (FSA) and Dependent Care FSA options
  • 401(k) plan with both Traditional and Roth options, immediate vesting, and an employer match
  • Legal Club membership for personal legal support
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PlanetBids

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PlanetBids is a govtech SAAS provider specializing in eProcurement solutions for the public, private, non-profit and educational markets.Since 1998, PlanetBids continues to successfully help its customers improve outreach efforts with suppliers to gain greater control and visibility over spend by streamlining the traditional time-consuming procurement practices. Our complete line of award-winning, value based and proprietary eProcurement solutions are offered in a suite of powerful modules that are easy-to-use, comprehensive, configurable, reliable and secure. Modules can be selected as standalones or integrated in groups ensuring our customers consistent and accurate flow of data with full integrity that is readily available through any standard web browser over the Internet.PlanetBids offerings of solutions and services include: Vendor Management, Bid Management, eBidding for Public Works/Construction, Contract Management, Contract Management with compliance, Certification/Prequalification Management, Emergency Operations, RFP Evaluation, Reverse Auction and VendorLine.

Founded in 1998
Los Angeles, California, USA
51 employees (4 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
174.1K
Monthly Google Ads Budget
$1.9K
Traffic Source Mix
Search
24%
Direct
68.2%
Referral
6.3%
Social
0.5%
Paid
0.9%

Headcount Trend

Current headcount: ~51

Marketing Team

Marketing Team Size
2 (4% of company)
Median Career Experience
18 years
Median Tenure
2.8 years

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