Responsibilities

• Make an impact Product & Market Expertise
• Develop and maintain deep expertise in the pharmacy automation portfolio within healthcare environments.
• Maintain intimate knowledge of the global product line, roadmaps, and differentiators to ensure accurate market positioning
• Monitor market trends, competitive landscape, and emerging automation technologies to inform future marketing strategies.
• Go‑to‑Market & Omnichannel Campaigns
• Build and execute integrated omnichannel campaigns aligned to product launches, growth initiatives, and regional market priorities.
• Define campaign objectives, target personas, messaging frameworks, and channel mix across digital, field, event, and sales‑enabled marketing.
• Author and manage creative briefs to guide internal teams and external agencies in campaign execution.
• Demand Generation & Marketing Performance
• Measure and analyze lead generation performance and campaign effectiveness using key marketing metrics (e.g., lead quality, funnel progression, conversion rates).
• Partner with digital marketing, demand generation, and sales teams to optimize campaign performance and support long sales cycles.
• Use data and insights to continuously refine targeting, messaging, and investment decisions.
• Plan & execute messaging and brand presence at several regional and national trade shows.
• Persona‑Driven Marketing
• Define and refine targeted personas across clinical, facilities, operations, IT, and executive decision‑makers.
• Ensure messaging and content resonate with persona needs, pain points, and buying behaviors throughout extended B2B purchasing journeys.
• Create and execute lifecycle management communications inclusive of internal groups as well as affected persona’s externally
• Organize and facilitate customer advisory board program to obtain persona needs, pain points, and behaviors to improve marketing efforts, product development, and overall customer centricity.
• Thought Leadership & Brand Trust
• Drive thought leadership initiatives that elevate brand awareness and position the company as a trusted authority in transport automation and healthcare logistics.