Product Marketing Manager

Responsibilities

• Product launches and communication
• - Run the launch cadence for each release: the brief, the asset checklist, the timeline, and go-live, with Product and Customer Success inputs tracked and chased.
• - Write the positioning and messaging for each product area, from Search and Add/Edit to Client Collaboration, Reports and Analytics, Admin, and Mobile, and keep the messaging source of truth current.
• - Produce the launch assets: release messaging, help center articles and updates, Intercom macros for the support team, MLS staff enablement briefs, member emails, What's New entries, and in-app messages.
• - Turn a technical capability into what an agent, an MLS admin, or an MLS CEO can now do, in their words.
• - Keep product pages, one-pagers, and demo-deck sections current as the product moves.
• Customer launches
• - Own the member-facing communication plan for each MLS conversion, from announcement through the parallel period, training cohorts, cutover, and the first months after.
• - Develop campaigns that drive adoption: announcement and reminder emails, newsletter sections, training invitations, town hall materials, FAQ and support Q&A docs, and creative campaigns.
• - Work directly with the MLS's leadership and staff, and with Perchwell's Customer Success and implementation team, to execute launches as a team.

Requirements

• 3+ professional experience in product marketing, lifecycle or customer marketing, content marketing, or an adjacent role at a B2B software company where you owned launches, campaigns, or a content program end to end.
• You write clearly and can show it.
• You bring structure to cross-functional work. You build the plan, keep the checklist, chase the inputs, and hit the date, usually on several projects at once.
• You are comfortable in front of customers.
• You want to understand how real estate agents, brokers, and MLSs work, and you can learn a technical product fast.
• You work easily with Product, Sales, Customer Success, and Design, and keep people informed without being asked.
• You use AI tools every day and have turned at least one recurring piece of work into a system other people rely on.
• You take a project from idea through execution and iteration without being managed closely.
• You seek feedback and apply it.
• Have a willingness to travel.

Preferred

• Real estate or proptech experience is a plus.

Benefits

• Flexible PTO, plus 10 paid company holidays
• 401K with a company match
• Medical, dental, and vision plans
• HSA and FSA options
• Commuter benefits
• Parental leave
• Company-wide onsite or offsite each year
• Beautiful office in Soho, Manhattan with a stocked kitchen, catered breakfast and lunch once per week, happy hours and meet-ups