Responsibilities

• Lead customer research including interviews, surveys, and call reviews to deepen understanding of buyer behavior, pain points, and decision criteria—and ensure those insights flow continuously into messaging, content, and enablement
• Own PDQ’s competitive intelligence program end-to-end—tracking competitors, synthesizing signals, and delivering timely, actionable insights to stakeholders across product, sales, and marketing
• Develop and refine product messaging and positioning that resonates with IT professionals and key buyer personas, differentiating PDQ’s offerings in a competitive market
• Partner with Product Management to influence roadmap prioritization based on market insight, customer feedback, and competitive dynamics
• Build and maintain competitive battlecards, positioning matrices, and win/loss analysis frameworks that enable Sales to compete and win
• Monitor market trends, pricing shifts, and product announcements to proactively inform product and go-to-market strategy, and develop a repeatable cadence for sharing competitive intelligence across the organization
• Serve as PDQ’s primary point of contact for industry analyst firms—managing ongoing relationships, preparing executive briefings, and ensuring PDQ is well-represented in relevant reports and market assessments
• Translate analyst feedback into internal recommendations that inform product positioning, roadmap, and messaging priorities, and pursue opportunities for PDQ to be featured in analyst research that drives credibility with buyers
• Pilot and scale AI-powered tools and workflows that improve the speed and quality of PMM outputs—including competitive research, sales tools, content development, win/loss synthesis, and persona refinement
• Identify where AI can systematically augment the PMM function and build lightweight processes the broader team can adopt, serving as an internal resource for best practices around AI use in marketing

Requirements

• 7+ years of product marketing experience, with significant experience in a B2B SaaS company. Demonstrated success in a senior or strategic role
• Proven track record building and running a competitive intelligence program—including battlecards, win/loss frameworks, and org-wide intel distribution
• Experience managing analyst relationships and preparing executive-level briefings for Gartner, Forrester, IDC, or similar firms
• Hands-on experience using AI tools to accelerate PMM workflows—whether for research, content development, or data synthesis—and the judgment to know where AI helps and where humans must lead
• Bachelor’s degree in marketing, communications, business, or a related field. An advanced degree is a plus
• Experience in IT management, endpoint management, or enterprise software markets is a strong plus
• Familiarity with tools like Salesforce, HubSpot, and analytics platforms that help track and improve funnel performance
• Experience with competitive intelligence methods and insights dissemination across multiple functions
• Strong written and verbal communication skills with ability to influence at executive levels

Preferred

• Advanced degree is a plus
• Experience in IT management, endpoint management, or enterprise software markets is a strong plus
• Experience with tools like Salesforce, HubSpot, and analytics platforms (funnel performance) is a nice-to-have

Benefits

• 4-Day Work Week
• Equity
• Managers who champion professional development
• 100% Premium Coverage for medical, dental and vision for you and your dependents
• 100% Premium Coverage for Short Term Disability, Long Term Disability, Life, and AD&D Insurance
• Company Match of the first 6% of your employee deferrals
• Flexible Paid Time Off Policy that treats you like the adult that you are
• Health Savings Account (HSA) and wellness incentives
• Quarterly Company Values Award (team member nominated)