Responsibilities

• Craft clear, compelling positioning and messaging highlighting the unique value of Plaid’s solutions
• Conduct ongoing competitive analysis and research to inform product positioning, identify new opportunities, and ensure Plaid maintains a clear competitive advantage.
• Partner closely with the Product team to deeply understand product features and capabilities, translating technical concepts into impactful, easy-to-understand customer-facing content.
• Collaborate cross-functionally with Sales, Marketing, Enablement, Design, and Communications teams to create and distribute compelling collateral (presentations, case studies, one-pagers, blog posts, webinars, website updates, etc.)
• Work with our Marketing teams to build integrated campaigns targeting key customer segments to accelerate product adoption and expansion.

Requirements

• 6+ years of experience with 3+ years in product marketing or other strategic GTM role at a B2B software company
• Thoughtful, strategic thinker with a bias for action; comfortable operating in a fast-moving environment with a high degree of ambiguity
• Outstanding written communication skills – comfortable developing marketing and sales collateral, as well articulating our strategy with internal stakeholders (e.g. business case, narrative)
• Strong presence and verbal communicator – comfortable engaging with leaders at the largest fintechs and financial institutions in the U.S.
• Proven success in launching new solutions and driving market adoption
• Desire to engage deeply with cross-functional partners across Product, Marketing, and Sales

Preferred

• Fintech payments experience, especially in a fast-paced environment, is a strong nice-to-have