Responsibilities

• Campaigns: Strategy, Journey Design & Execution
• Translate SI partner positioning from PMM Directors/Sr. Managers into integrated campaign journeys — with clear audience segmentation, persona milestones, and CTAs
• Own to-partner campaigns end-to-end: strategy, briefs, content, measurement
• Drive partner-specific messaging and touchpoints within customer-facing campaigns — ensuring the SI story shows up in the right places in the customer journey
• Lead campaign management for priority programs (e.g., Agentforce in Action; Headless 360 + Agentic Enterprise Architecture) — including briefs for channel, integration, and digital teams, and cross-team workstream coordination
• Content: Landing Pages, Hero Assets, Events & Programs
• Own the content that brings campaigns to life: landing pages, Partner Guidebooks, Scale Adoption Plays, adoption offers for AEs, and the how-to content and proof stories that back them up
• Write — directly and often. First drafts of landing pages, campaign copy, program emails, event abstracts, and partner-facing narratives are yours to produce, not just review
• Scale key messages into event session content for Dreamforce, World Tours, and other major programs
• Serve as primary point of contact for the Channels & Events team — owning content strategy and delivery for partner-facing programs and communications

Requirements

• PMM fundamentals are non-negotiable — you understand positioning, audience segmentation, and messaging architecture, and you know how to translate complex product and GTM stories into content that resonates
• You write, and you write well — clear, concise, and compelling copy across formats: campaign emails, landing pages, social posts, event abstracts, partner narratives. You produce first drafts, not just feedback on them.
• You stay current — and you apply it — you actively follow Salesforce's product priorities, GTM evolution, and industry trends, and you use what you learn to make the work sharper. You don't wait to be briefed on what's new; you go find it.
• Campaign experience: you've built integrated B2B campaigns end-to-end — strategy, journey design, briefing, execution, and measurement — not just managed the calendar
• Content range: you're comfortable owning the full content surface: landing pages, long-form assets, event sessions, social posts, video series, newsletters. You know what good looks like across formats.
• AI-First Fluency: demonstrated proficiency using AI to generate content, analyze data, and automate workflows, with the judgment to elevate AI outputs to a high strategic standard.
• Editorial judgment: you can define and hold a brand voice, take accountability for content quality, and know when AI-assisted production helps and when it needs a harder human edit
• Speed and adaptability: you can build and ship high-quality content in sync with fast-moving product and GTM cycles — and you don't wait to be fully briefed before starting
• Cross-functional influence: you know how to work across PMM, events, digital, and enablement teams — building alignment through strong briefs and clear messaging, not just status updates