Responsibilities

• Serve as the partner growth SME to identify, analyze, and establish growth-hacking frameworks across partner marketing channels (CRM, digital retail, social, in-store).
• Define the goal for AI co-marketing tools (automated compliance, GenAI asset creation), translating partner needs into visionary and operational product road maps.
• Partner with Marketing Ops and development agencies to build and pilot AI-powered tools that dramatically compress partner brand approval and Go-to-Market (GTM) cycles.
• Advise and enable partner marketing managers, Business Development (BD), GTM, and external partners globally on growth strategies that accelerate upgrades, and switching.
• Design data-driven business cases and performance tracking metrics to measure the effectiveness of co-marketing growth plays and scale best practices.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in product marketing, partner marketing, or growth marketing.
• Experience managing cross-functional or cross-team projects.
• Experience working with marketing channels (CRM, email databases, digital retail, or social media) and growth frameworks.

Preferred

• Experience in product-management-like roles (defining platform goal, drafting BRDs, managing pilots/UAT) for marketing tech or enablement platforms.
• Demonstrated ability to analyze campaign analytics and path-to-purchase data to optimize conversion funnels.
• Track record of advising and influencing executive stakeholders and external partners (OEMs or Carriers).
• Proactive, entrepreneurial mindset with a passion for integrating AI, automation, and growth-hacking mechanics.