Product Marketing Manager, Overwatch eSports (Contract) | Irvine, CA

Responsibilities

• Brand Strategy – Further develop and implement a comprehensive brand strategy for Overwatch Esports that aligns with overall business objectives and grows brand equity with our target audiences.
• Marketing Planning: Represent Esports within Overwatch annual and seasonal planning, shaping how competitive programs, events and content can support major franchise priorities.
• Audience Analysis - Use player, fan, market, and competitive insights to identify how Esports can support broader Overwatch audience growth, deepen fandom, and strengthen engagement across the franchise.
• Franchise Development - Identify and lead opportunities for Esports to amplify major Overwatch seasonal launches, product initiatives and marketing campaigns, creating value for both competitive fans and the broader player community.
• Campaign Development - Lead the creative development and execution of marketing campaigns, including digital, social media, and event marketing, to drive engagement and brand awareness.
• Publishing Coordination - Oversee publishing and asset coordination across Overwatch channels such as Battle.net, CRM, in-game placements, web, social, lobbies, and esports blogs. Support platform content and featuring opportunities across Steam, PlayStation, Xbox, and other partners.
• Partnership Management - Build and maintain relationships with key stakeholders, including Esports product teams, external agency partners, and game-development teams, to drive marketing and business goals.
• Performance Metrics - Define success measures that evaluate Esports’ contribution to broader Overwatch objectives, including player engagement, audience growth, fandom and advocacy. Complement these with Esports-specific measures such as viewership, sentiment, content engagement, and event performance, and use the results to optimize future plans.

Requirements

• 5-7+ years of experience in brand management, marketing, or related field
• Demonstrated experience in briefing in and managing creative partners and creative deliverables for marketing campaigns
• Proven track record of developing and executing successful brand strategies, go-to-market strategies, and marketing campaigns
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Strong analytical skills and experience with performance metrics and reporting

Preferred

• MBA preferred.

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.