Product Marketing Manager

San Francisco, CA (Hybrid)

$160K/yr – $200K/yrMid Level4+ years expFull time

Posted 5 months ago

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Job Summary

Drive product marketing and GTM for a B2B SaaS offering, shaping messaging and content across the lifecycle.

  • Must-have: 4–7 years of product marketing experience in B2B SaaS.
  • Standout: Cross-functional collaboration with founders, design, and research leaders to shape core product vision.
  • Standout: Implementing AI-driven tools and workflows for product, ecosystem, campaign, and content marketing.

Job Description

Responsibilities

  • Develop and execute go-to-market (GTM) plans for new product launches and feature enhancements.
  • Own product messaging, positioning, and competitive differentiation across channels.
  • Conduct market research and customer insights work to uncover needs, trends, and growth opportunities.
  • Create enablement materials (decks, one-pagers, playbooks) to arm Sales and Customer Success with clear, effective messaging to drive pipeline and customer adoption.
  • Partner closely with content to ensure our product marketing and content marketing strategies are aligned–and jump into create content where needed.
  • Partner closely with growth to create content and messaging for email drip campaigns throughout the customer lifecycle.
  • Ensure customers are a key part of all of our content, and create customer-specific content to support sales.
  • Deeply understand the competitive landscape and rigorously train the team on our differentiators + how to competitively sell / inform product decisions to differentiate further
  • Implement modern tools, AI, and workflows for product, ecosystem, campaign, and content marketing, including demos, videos, resources, etc.

Requirements

  • 4–7 years of experience in product marketing, ideally in B2B SaaS or technology environments.
  • Proven success managing full-cycle product launches or go-to-market initiatives.
  • Strong understanding of buyer journeys, market segmentation, and competitive analysis.
  • Excellent storytelling, writing, and presentation skills.
  • Highly collaborative and comfortable working with cross-functional teams.
  • Comfort with and/or ability to quickly learn these tools for competitive intelligence, content creation/video, sales enablement, design, etc.

Benefits

  • Daily collaboration with founders , shaping the core product vision.
  • Exposure to and collaboration with design and research leaders at top global brands .
  • Competitive cash and equity compensation. Actual compensation packages are based on various factors unique to each candidate, including skill set, depth of experience, and certifications.
  • Outset is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, free from discrimination based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or any other protected class.
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Outset

Outset is the start of something new and different in the world of F&B and hospitality - not just for the sake of novelty, but for the creation of something meaningful. Fresh perspectives that have blossomed from spontaneity and industry know-how.We’re not just a collection of brick-and-mortar spaces and trendy gastronomy. Outset is an idea, a meaningful conversation, a shared inspiration, and an ongoing dialogue – between you and us. We capture what’s intrinsic to all of us, from our shared wants and needs to our individuality and uniqueness. And it’s from that we craft authentic experiences – each and every day. Outset is young, ambitious, and proudly from the UAE – born, nurtured, and grown from its shifting sands, oases, palms, and waters. We speak the language of its soil, celebrating its past and preparing its future. Whether its food, dining spaces, art, or culture, you’ll find us firmly on the horizon, embracing new and exciting concepts, tastes, and spaces to set the benchmark for what’s to follow. We’re here to create the kind of experiences that light up the imagination, push the body, and touch the soul. And we’re doing it with hope, positivity, and excitement. We’re good with being different, unusual, and discerning. But while we’re proud to be bold, representing the hidden gems, the exclusively curated experiences, and the distinctively singular tastes – we want everyone to feel welcome. And as Outset grows and our unique take on everything shines through, we’ll continue to celebrate and build spaces, concepts, culinary adventures, and collaborations that speak to you, all while transcending what you know and presenting you with what can be.

Founded in 2022
Dubai, Dubai, United Arab Emirates
25 employees (6 in marketing)