Own segment-level product marketing strategy and cross-functional execution from concept through launch, coupling market insights with messaging that drives adoption across channels and events.

• Responsibilities: Owns marketing plans/strategy for all product development projects within a designated segment
• Responsibilities: Coordinates strategic and tactical plans across all marketing areas including advertising, social media, sponsorship, and public relations
• Responsibilities: Defines product positioning for approved products and messaging which communicates the value, benefits, and unique selling points of products
• Responsibilities: Attends industry tradeshows to master knowledge of market(s) served
• Responsibilities: Leads cross-functional teams within marketing communications/marketing for new products and projects
• Responsibilities: Ensures all marketing materials are consistent/accurate
• Responsibilities: Partners with other team members utilizing feedback while working towards a collaborative outcome, has proficient problem-solving skills, engages appropriate team members to solve problems, and builds relationships across multiple organizations
• Responsibilities: Applies Garmin’s Mission, Vision and Values and wants to see Garmin succeed
• Responsibilities: Demonstrates proficient knowledge of Garmin products, marketing process, and markets served
• Responsibilities: Able to present information to immediate teams and cross-functional teams

Requirements

• Bachelor’s Degree in Marketing, Communications, Advertising, Engineering or other related field AND a minimum of 2 years work experience in product or project management or marketing OR an equivalent combination of education and relevant experience
• Demonstrated product or project management experience
• Demonstrated leadership experience
• Proficiency with Microsoft Office applications, particularly Outlook, Word, and Excel
• Must be detail-oriented and demonstrate the ability to work proactively and effectively with minimal supervision
• Ability to prioritize and multi-task in a flexible, fast paced, and challenging environment
• Demonstrated strong and effective verbal, written, and interpersonal communication skills
• Must be team-oriented, possess a positive attitude and work well with others
• Driven problem solver with proven success in solving difficult problems
• Excellent time management and follow-up skills with the ability to generate and support pragmatic solutions that meet Garmin’s market launch requirements, while maintaining high quality standards
• Superior organizational and analytical skills with keen attention to detail and quality
• Previous experience working in a team environment