Responsibilities

• - Product Positioning & Messaging: Own the US expression of Orbital’s positioning, adapting global messaging frameworks for US buyer personas, verticals, and competitive dynamics
• - GTM Campaigns: Plan and execute integrated US GTM campaigns in partnership with Demand Generation and Content colleagues, tailoring global themes for the US audience and competitive landscape
• - Launch Execution: Co-ordinate US product launch execution, including timelines, channel strategy, messaging for campaigns, product pages, and email sequences (translating from global launch narratives, where appropriate)
• - Competitive & Market Intelligence: Develop and maintain US-focused competitive content, including battlecards, competitor comparisons, objection handling guides, and one-pagers—as source material that the Sales Enablement team can translate into training and learning materials
• - Customer Advocacy: Translate customer success stories into compelling, field-ready case studies, proof points, and sales materials that reinforce Orbital’s positioning in the US market
• - Adoption & Expansion: Contribute to post-sale adoption across the US customer base: in-app messaging, customer marketing, expansion campaigns, and upsell motions
• - Field Feedback Loop: Sit in on US sales calls, debrief reps after losses, and feed US field insights back to the UK Lead to inform global positioning and competitive intelligence

Requirements

• - 3–5+ years’ experience in B2B product marketing or a closely related GTM role
• - Strong commercial instincts: you’re energised by winning deals and arming sales teams to succeed
• - Proven ability to create high-quality marketing content: battlecards, competitive analyses, positioning documents, and one-pagers
• - Experience coordinating product launches end-to-end
• - Excellent project management skills: you thrive in fast-moving environments with multiple stakeholders
• - Strong copywriting and the ability to translate complex products (AI, legaltech) into clear, compelling language
• - Understanding of the US B2B buying landscape: you know how US enterprise and mid-market buyers evaluate and purchase software
• - Comfort working in a distributed team across time zones, particularly collaborating with UK-based colleagues

Preferred

• - Experience in regulated or complex industries (e.g. legal, finance, professional services) is a plus

Benefits

• - Security is everyone’s responsibility at Orbital. We ask all team members to follow our security policies, complete regular awareness training, and handle sensitive data with care in line with ISO 27001 standards. Spot something unusual? Reporting risks or incidents quickly helps us maintain the strong culture of security and compliance we all depend on.
• - We’re committed to building a diverse and inclusive team. We especially welcome applications from people who are traditionally underrepresented in tech. Even if you don’t meet every single requirement, or if the right role isn’t listed yet, we’d still love to hear from you.
• - 401k match and equity options in a fast-growing start-up.
• - 20 day s paid holiday (plus bank holidays)
• - Professional equipment and personal development budget along with training opportunities to learn and develop your skills.
• - Commuter benefits.
• - An inclusive community enjoying all-company off-sites, lunches and socials.