Product Marketing Manager

Gaithersburg, MD (Unknown)

$98K/yr – $147K/yrMid Level5+ years exp

Posted 6 days ago

Job Summary

Own the go-to-market leadership for OpenText's Payment Solutions, shaping messaging, enablement, competitive strategy, and market intelligence to drive pipeline with financial institutions and fintech partners.

  • Lead GTM for a fintech-focused payments platform
  • Collaborate with product, sales, and partners to accelerate deals

Job Description

Responsibilities

  • OPENTEXT - THE INFORMATION COMPANY OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.
  • AI-First. Future-Driven. Human-Centered.
  • At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We are hiring talent AI can't replace to help us shape the future of information management.
  • YOUR IMPACT: OpenText Business Network is looking for a Product Marketing Manager to lead go-to-market strategy and execution for our Payment Solutions portfolio.This role would ideally suit a product marketer who has previously worked with a FinTech related software vendor. This is a high-impact role sitting at the intersection of corporate treasury and financial institutions, helping enterprises and banks modernize how they exchange payments, data, and financial transactions. Our solutions go beyond point products. We provide a platform that combines B2B payments, financial data integration, corporate-to-bank connectivity, transaction processing, and managed services; enabling organizations to simplify operations, accelerate onboarding, and deliver new digital payment experiences at scale. You will be the voice of the market internally and the voice of our solutions externally, working closely with product management, sales, and partner teams to drive pipeline, accelerate deals and grow market presence.
  • WHAT THE ROLE OFFERS: Go-to-Market Strategy• Develop and execute go-to-market plans for OpenText’s financial services and payments platform, spanning B2B payments, financial data exchange, corporate-to-bank connectivity, and managed transaction services• Define target segments, buyer personas and competitive positioning across the portfolio, including corporate treasury, financial institutions, and fintech partners• Lead product launches and market activations in close collaboration with product management and demand generation teams• Support go-to-market strategies that enable financial institutions and partners to deliver modern payment and data services to their clients Messaging& Positioning• Craft compelling, differentiated messaging and value propositions tailored to CFOs, Treasurers, payments leaders, financial institution product teams, and their IT counterparts• Translate complex product capabilities into clear business outcomes that resonate with enterprise buyers• Translate capabilities such as connectivity, orchestration, data transformation, and payment processing into clear business value• Build narratives that connect enterprise needs with how financial institutions design and deliver payment and transaction services• Ensure consistent messaging across all channels including web, sales collateral, events and analyst communications Sales Enablement• Build and maintain a library of high-quality sales enablement assets including pitch decks, battlecards, solution briefs and ROI tools• Train and support sales teams and channel partners on positioning, competitive differentiation and objection handling• Partner with sales on strategic deals, providing subject matter expertise and client-facing support where needed Market& Competitive Intelligence• Monitor and analyze market trends across treasury management, corporate-to-bank connectivity and B2B payment modernization, including regulatory developments such as real-time payment mandates and ISO 20022 adoption• Expand coverage to include financial data integration, bank-led payment innovation, and digital transaction platforms• Maintain up-to-date competitive intelligence and equip the sales team to win against key competitors• Gather and synthesize client and prospect insights to continuously sharpen positioning and strategy Thought Leadership& Demand Generation• Collaborate with content and demand generation teams to develop thought leadership assets including white papers, blogs, webinars and event presentations• Represent OpenText at industry events, client forums and analyst briefings• Support analyst relations activities with firms such as Gartner, Forrester and IDC WHAT YOU NEED TO SUCCEED: • 5–8 years of product marketing experience, ideally within enterprise software, fintech or B2B technology• Demonstrated expertise in one or more of the following domains: payments, treasury management, financial services platforms, or banking products• Strong understanding of the corporate-to-bank ecosystem, including both enterprise treasury needs and financial institution product strategies• Proven ability to develop sharp messaging and positioning for complex, multi-stakeholder solutions• Excellent written and verbal communication skills with experience presenting to senior audiences• Knowledge of key AI tools for content creation and how AI can support our overall GTM product strategy• Experience working in a matrixed, global organization• Familiarity with financial data integration, connectivity platforms, or managed services models• Experience marketing to or working within financial institutions, fintech platforms, or payment providers• Familiarity with payment modernization standards such as ISO 20022, SWIFT and real-time payment rails is a strong advantage• Experience with analysts, press or industry associations is a plus Why OpenText Business Network • Work on mission-critical solutions used by enterprises and financial institutions globally• Help shape how businesses and banks connect, exchange data, and move money• Join a collaborative, high-performing marketing team with significant scope for impact• Competitive compensation and benefits OpenText's commitment to diversity and inclusion surpasses legal requirements, evident in ourEqual Employment Opportunity Statement of Policy which promotes a respectful and empowering environment for employees of all backgrounds, culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us athr@opentext.com. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace. Compensation: At OpenText, we offer a thoughtfully designed benefits package that supports your physical, emotional, and financial wellbeing. A summary of those benefits can be found on ourWhy Join Us page. As you move through the hiring process, we’re happy to provide more details about our compensation programs, including variable and commission compensation opportunities for eligible roles, vacation entitlement, and paid time off. Salary Range: $98,080 - $147,120; Depending on the candidate’s education, experience, skills, geographical location, and alignment with internal equity and external market, actual salary may vary and be higher or lower than the range posted. AI Usage Disclosure: As part of our commitment to transparency, we use artificial intelligence (AI) tools to assist in various stages of our recruitment process, including resume screening, candidate matching, interview scheduling, and communications. These tools are designed to improve efficiency, reduce bias, and enhance candidate experience. All decisions regarding hiring are made by qualified human professionals, and we continuously monitor our AI systems to ensure fairness and compliance with applicable regulations.

Requirements

  • 5–8 years of product marketing experience, ideally within enterprise software, fintech or B2B technology
  • Demonstrated expertise in one or more of the following domains: payments, treasury management, financial services platforms, or banking products
  • Strong understanding of the corporate-to-bank ecosystem, including both enterprise treasury needs and financial institution product strategies
  • Proven ability to develop sharp messaging and positioning for complex, multi-stakeholder solutions
  • Excellent written and verbal communication skills with experience presenting to senior audiences
  • Knowledge of key AI tools for content creation and how AI can support our overall GTM product strategy
  • Experience working in a matrixed, global organization
  • Familiarity with financial data integration, connectivity platforms, or managed services models
  • Experience marketing to or working within financial institutions, fintech platforms, or payment providers
  • Familiarity with payment modernization standards such as ISO 20022, SWIFT and real-time payment rails is a strong advantage

Preferred

  • Familiarity with payment modernization standards such as ISO 20022, SWIFT and real-time payment rails is a strong advantage
  • Experience with analysts, press or industry associations is a plus

Benefits

  • Compensation: At OpenText, we offer a thoughtfully designed benefits package that supports your physical, emotional, and financial wellbeing. A summary of those benefits can be found on ourWhy Join Us page.
OpenText logo

OpenText

OpenText is a leading Cloud and AI company that provides organizations around the world with a comprehensive suite of Business AI, Business Clouds, and Business Technology. We help organizations grow, innovate, become more efficient and effective, and do so in a trusted and secure way—through Information Management.OpenText (NASDAQ/TSX: OTEX), founded in 1991 in Waterloo, has a rich history of helping customers manage their most important asset—information. Originating from a collaboration to digitize the Oxford English Dictionary, OpenText has grown into a global leader in information management. With over 120,000 enterprise customers across 180 countries, OpenText supports 98 of the top 100 global companies. A wide breadth of offerings uniquely positions OpenText to help customers unlock the value of that information using Al, cloud, and security innovations.At OpenText, our culture is at the heart of everything we do—and today, that includes being proudly AI-first. We’re creating a workplace where everyone can thrive, with artificial intelligence integrated into how we work, solve problems, and innovate together.By fostering a collaborative and inclusive environment, we empower digital knowledge workers and drive forward-thinking solutions that shape the future of information management. We believe our success comes from the strength of our team—talent that AI can’t replace—and we’re committed to attracting and supporting those who bring unique insight, adaptability, and creativity.Because at OpenText, people aren’t just our greatest asset—they’re the reason we shine in an AI-powered world. Join us at OpenText and become part of a team where your talents and ideas are truly valued.

Founded in 1991
Waterloo, Ontario, CAN
23K employees (1,043 in marketing)

Salaries

Posted range

$98K/yr – $147K/yr

Taken straight from the job posting.

See all OpenText salaries

Funding

Total Funding
$1.1B
Last Raise
$1B
Post IPO Debt, 3 years ago

Funding History

  • Nov 2022
    Post IPO Debt • $1B
  • Jan 2014
    Post IPO Equity • $100M
  • Nov 1995
    Series Unknown

Traffic Signals

Monthly Visitors
1.3M
Monthly Google Ads Budget
$79.7K
Traffic Source Mix
Search
33%
Direct
50.6%
Referral
12.4%
Social
2.6%
Paid
1.4%

Headcount Trend

Current headcount: ~23.2K

Recent News

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Product Marketing Manager

OpenText · Gaithersburg, MD · Unknown