Product Marketing Manager

Responsibilities

• Product positioning and messaging: clear, differentiated messaging and value propositions across products, buyer personas and use cases.
• Go-to-market execution: lead product launches and GTM initiatives, from positioning and launch planning through sales readiness, adoption and performance measurement.
• Sales and customer success enablement: pitch decks, demo narratives, competitive battlecards, objection-handling guides and training that help both teams sell and grow accounts.
• Competitive intelligence and market insights: track competitors and market trends, and use customer feedback and win/loss insights to shape positioning.
• Customer storytelling: case studies, use cases and proof points that show the value of our products.
• Product adoption and expansion: messaging and enablement that help customers adopt more of the Opensend platform.
• Cross-functional marketing: partner with Product, Sales, Demand Generation and Customer Success to bring a consistent product story to campaigns, website content and partner marketing.

Requirements

• Five or more years in product marketing, including three or more in B2B SaaS.
• Strong positioning and messaging skills: you translate complex technical products into clear, compelling value propositions.
• Proven experience owning go-to-market strategy, from positioning and launch planning to sales enablement and adoption.
• Experience creating enablement materials that teams use, including pitch decks, competitive battlecards and product collateral.
• Strong understanding of B2B buyer journeys, customer personas, competitive landscapes and market dynamics.
• Excellent writing, storytelling and presenting skills. You can explain a technical product to technical and nontechnical audiences, and you're comfortable leading a training session or recording a video.
• Experience collaborating with Product, Sales, Demand Generation and Customer Success teams.
• An analytical, self-directed approach: you prioritize, measure impact and execute well in a fast-paced environment.

Preferred

• Experience in martech, adtech or data-driven marketing platforms, especially those sold to ecommerce and DTC marketers or their agencies.
• Familiarity with Shopify, Klaviyo and related marketing technology ecosystems.
• Experience launching new product lines, entering new markets or defining new product categories.
• Experience leading competitive intelligence, win/loss analysis or customer research that shaped positioning and go-to-market strategy.
• Experience at a high-growth B2B SaaS company.