Responsibilities

• Develop go-to-market strategies for Esri products
• Spearhead the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally, including at events and/or tradeshows
• Understand user and buyer needs to create personas, positioning, and messaging
• Lead, coordinate, and execute product launches, product releases, internal communications, and multi-channel enablement
• Partner with cross-functional teams throughout the product life cycle to communicate key product information as well as drive awareness and adoption of Esri technology
• Create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources
• Provide insight into competitive capabilities
• Develop and monitor key performance indicators to measure product performance in market

Requirements

• 2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
• Proven verbal and written communications skills; ability to understand and effectively convey technical information in a non-technical manner
• Strong interpersonal skills and thrives in a cross-functional team environment
• Experience with current marketing software, systems, and tools
• Understanding of common marketing concepts and best practices with experience in applying that knowledge strategically and tactically
• Strong project management and problem-solving skills with experience in successfully leading programs or highly visible projects
• Self-starter, detail-oriented and task-oriented
• Able to successfully manage multiple priorities with guidance from leadership
• Ability to travel 10-20% for strategic meetings, events and/or tradeshows
• Bachelor's degree in business, marketing, or related field

Preferred

• Demonstrated ability in releasing and creating interest in innovative technology products
• Experience communicating and presenting to senior leadership to drive alignment and influence recommendations and trade-offs
• Experience with GIS concepts and using GIS applications, especially ArcGIS Online
• Master's degree in business, geography, computer science, or information systems

Benefits

• Total RewardsEsri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth.