Product Marketing Manager

Responsibilities

• Lead the development of messaging, content, collateral, event deliverables, and targeted campaigns.
• Understand the full breadth of the products and solutions we offer in the marketplace.
• Provide industry-level messaging and positioning to clearly articulate value and differentiation—for both internal and external audiences.
• Understand the competitive marketplace and the differentiators our products offer by comparison, with a full understanding of the college and career planning market
• Develop and refine buyer personas for our product and services
• Cultivate subject-matter expertise on Encourage products and our use cases, enabling Sales, Product, and the rest of the Marketing team with subject matter knowledge, as well as FAQs and internal resources
• Collaborate with VP of Encourage Marketing to develop seasonal go-to-market plans and drive their execution
• Develop content, positioning statements, target personas for use in email campaigns, website copy, marketing collateral, and sales presentations
• Understand and support our Partnerships and other client-facing teams, training them on the problems our products address in the market, keeping their knowledge up to date, and developing internal and external tools
• Collect feedback from the market and market-facing teams to inform product positioning and innovation

Requirements

• Bachelor's degree and at least seven years of relevant experience
• Minimum five years of experience in B2B marketing
• Experience from a high-tech SaaS company, education tech industry experience preferred
• Experience with go-to-market planning and execution
• Working knowledge of the Pragmatic Marketing approach, with direct experience preferred
• Experience providing industry-level messaging & positioning and clearly articulating value and differentiation
• Experience working closely with field sales teams both to deliver content and to gather feedback
• Experience with Salesforce Sales Cloud, Marketing Cloud, or a similar CRM/marketing automation platform
• Excellent communication skills, including writing and presenting
• Ability to execute multiple projects simultaneously and complete projects with tight deadlines

Preferred

• Experience with Pragmatic Marketing approach (direct experience preferred)
• Education tech industry experience preferred

Benefits

• Employees in this role are eligible for Encoura’s comprehensive benefits package, which includes health insurance, retirement contributions, paid time off, and other programs that support employee well‑being.