Responsibilities

• Own ISV / SaaS Go-to-Market Strategy
• Lead positioning and messaging for NMI’s embedded payments solutions across ISV and SaaS segments.
• Define clear value propositions for technical buyers (CTOs, developers, product leaders) and commercial buyers (founders, GMs, revenue leaders).
• Develop differentiated narratives that articulate why NMI is the platform of choice for embedding payments.
• Partner with Product Management to influence roadmap decisions using market insights and competitive intelligence.Be the customer and go-to-market expert to drive adoption of our platform
• Drive Product Launches & Market Adoption
• Lead end-to-end go-to-market execution for new products, features, and enhancements.
• Collaborate cross-functionally across product, sales, corporate marketing, and channel marketing to ensure successful launch execution.
• Create launch plans, enablement materials, customer-facing messaging, and internal readiness programs.
• Support product-led growth initiatives by aligning messaging with onboarding flows, documentation, and developer experiences.

Requirements

• - 5–8+ years of B2B product marketing experience in SaaS, fintech, payments, or developer-focused platforms.
• - Direct experience marketing to ISVs, SaaS platforms, or developer ecosystems.
• - Strong understanding of embedded platforms, APIs, SDKs, and product-led growth models.
• - Proven success leading cross-functional product launches.
• - Ability to translate complex technical concepts into compelling business value.
• - Experience supporting both product-led and sales-assisted buying journeys.
• - Strong storytelling, messaging, speaking and content development skills.
• - Bachelor degree in Marketing or other related field, MBA a plus
• - Strategist - You combine classic strategic marketing skills with experience in multi-channel marketing/distribution, have perspective, and can see and discuss multiple aspects and impacts of issues and project them into the future.
• - Strong external and internal leader – You collaborate well cross-functionally with key internal partners, work effectively with external partners to identify potential joint marketing opportunities, and have a willingness to learn and coach.

Preferred

• - Experience in payments technology, embedded finance, or PayFac ecosystems.
• - Experience managing complex projects with multiple stakeholders.
• - Experience with developer marketing principles and PLG motions.
• - Experience in driving pricing and packaging strategy in SaaS environments.

Benefits

• - Competitive compensation
• - Flex PTO Policy
• - Health, Dental and Vision Insurance
• - Life, ADD, Short-term and Long-term Disability insurance
• - 401k matching up to 4% after two months of service
• - Flexible Spending Account
• - 13 Paid Holidays
• - Bonusly colleague reward
• - Employee referral program
• - Paid Parental Leave