Responsibilities

• Develop and maintain product positioning, messaging frameworks and value propositions.
• Create and execute go-to-market plans for new products, offers and market launches.
• Develop sales enablement materials including presentations, battlecards, FAQs, one-sheets and launch kits.
• Conduct competitive research and maintain actionable competitive intelligence.
• Gather and synthesize customer, sales and market insights to improve positioning and campaigns.
• Partner with Marketing to translate product strategy into campaign briefs, web content and customer communications.
• Partner with Sales and other stakeholders to support launch readiness and field adoption.
• Develop customer stories, use cases and proof points.
• Measure launch and enablement effectiveness and recommend improvements.
• Maintain organized product marketing documentation and repeatable launch processes.

Requirements

• Bachelor's degree in marketing, business, communications or related field, or equivalent professional experience.
• 5+ years of experience in product marketing, go-to-market, sales enablement or related marketing discipline.
• Demonstrated ability to develop clear positioning and messaging for complex products or services.
• Excellent written, verbal and presentation communication skills.
• Strong project-management and cross-functional collaboration skills.
• Ability to synthesize market, customer and competitive information into actionable recommendations.

Preferred

• Experience in telecommunications, broadband, technology, SaaS, utilities or subscription services.
• Experience supporting both B2C and B2B offerings.
• Experience with customer research, win/loss analysis or competitive intelligence.
• Familiarity with CRM, marketing automation, analytics and project-management platforms.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance