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Pantheon Systems, Inc

Product Marketing Manager – Next.js & Modern Web

Kentucky, USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the market and messaging engine for Next.js at Pantheon, translating technical capabilities into compelling customer value and aligning GTM across Sales, Marketing, and CS to accelerate adoption and expansion.

  • Own buyer personas, ICPs, and jobs-to-be-done to guide positioning for Next.js developers, frontend engineers, and agencies.
  • Lead competitive intelligence and create battlecards, teardowns, and guides to win against Vercel, Netlify, and self-hosted options.
  • Coordinate cross-functional GTM programs and enablement that drive post-GA adoption and ongoing campaigns.

Job Description

  • Market & Customer Expertise: Market & Customer Expertise, Customer Insights: Deeply understand our target buyers — with a focus on JavaScript developers, frontend engineers, and digital agencies building on Next.js — and own the ongoing development of buyer personas and ICP definitions (including pain points, decision-making criteria, and "jobs to be done"). You'll build directly on existing persona and ICP work already underway.
  • Competitive Research and Deliverables: Competitive Intelligence: Conduct focused, tactical competitive research on the Next.js hosting and modern web deployment landscape — with a sharp eye on Vercel, Netlify, and self-hosted alternatives — and track competitor messaging shifts.
  • Deliverable Creation: Deliverable Creation: Own the creation and maintenance of internal competitive deliverables, such as battlecards, teardowns, and comparison guides, ensuring Sales and Marketing are equipped to win against key competitors in the Next.js space.
  • Positioning & Messaging: Positioning & Messaging: Value Translation: Own the tactical creation of clear, concise messaging that translates Next.js-specific capabilities — managed infrastructure, multidev environments, CMS integrations, and enterprise-grade operations — into quantifiable customer benefits and compelling value propositions.
  • Product Content Development: Product Content Development: Create and maintain high-impact core product content, including website copy, Next.js feature pages, data sheets, and customer case studies, ensuring messaging clarity and accuracy across all platforms.
  • Go-to-Market (GTM) Execution: GTM Programs: Drive and coordinate cross-functional activities (Sales, Marketing, CS) that accelerate Next.js adoption post-GA — including SDR enablement kits, CSM outreach playbooks, and ongoing campaign support.
  • Event & Content Programs: Event & Content Programs: Support demand-gen and awareness programs such as LinkedIn Live sessions, developer-focused events, and content series that showcase Pantheon's Next.js capabilities in action.
  • Adoption Tracking: Adoption Tracking: Monitor adoption and usage metrics, providing actionable feedback to Product and Sales teams.
  • Sales & Cross-Functional Enablement: Sales Enablement: Partner closely with Sales and SDR teams to develop and maintain high-impact tactical assets — email sequences, talk tracks, objection handlers, FAQ docs, demo presentations, and customer case studies — that equip every customer-facing teammate to sell Next.js confidently.
  • CSM Enablement: CSM Enablement: Collaborate with the Customer Success team to build outreach playbooks and lifecycle content that drive Next.js adoption and expansion among existing customers.
  • Product Collaboration: Product Collaboration: Work closely with Product Management to review Next.js feature functionality and ensure a clear, market-ready articulation of all new capabilities.
Pantheon Systems, Inc logo

Pantheon Systems, Inc

Smarter Software and Media Services. Delivering powerful solutions for the promotional products community in Australia and New Zealand. Pantheon Systems is dedicated to providing the industry’s best technology and media services. Our solutions are designed to help you create a smarter business and deliver better results. From the most advanced end-to-end business software and custom website solutions to product research and industry-specific marketing services, our product portfolio is designed exclusively for the Australasian promotional products community. Join us to grow your business together. https://www.linkedin.com/redir/suspicious-page?url=www%2epantheon%2ecom%2eau

Founded in 1989
Magenta, New South Wales, AUS
2 employees
www.linkedin.com/redir/suspicious-page?url=http%3A%2F%2Fwww%2epantheon%2ecom%2eau