Responsibilities

• Own product marketing across the portfolio, including positioning, messaging, and go-to-market planning.
• Drive launches end to end, from narrative development through execution.
• Serve as a connection point between Product, Studio, and Marketing teams, translating product roadmaps into positioning, go-to-market strategy, and launch plans.
• Initiate or take on product marketing, brand, and partnership initiatives, scoping each into a clear plan and executing end to end.
• Flex across multiple products and workstreams as priorities and timing shift, applying product marketing rigor across the portfolio rather than to a single title.
• Shape brand and non-performance marketing, including social-native, creator-style content across owned channels such as blogs, social accounts, and campaigns outside of paid and user acquisition.
• Activate and help execute brand and licensing partnerships sourced at the studio level, coordinating across internal teams and external partners.
• Partner closely with Growth and Lifecycle teams to align brand and product marketing with acquisition and retention efforts.
• Coordinate lifecycle and CRM touchpoints that support launches and partnerships.
• Provide clear, regular updates on the status and impact of product marketing, brand, and partnership workstreams.

Requirements

• 4+ years of marketing experience, with demonstrated product marketing experience across positioning, messaging, and go-to-market.
• Experience across brand, partnerships, or general marketing, ideally including time in a fast-paced or startup environment.
• Demonstrated ability to independently scope, plan, and execute marketing initiatives from concept through delivery with minimal oversight.
• Strong marketing judgment grounded in hands-on experience, with the ability to make sound decisions in ambiguous situations.
• Fluency with AI tools to drive efficiency and scale output.
• A genuine self-starter who identifies and drives the right next move rather than waiting to be handed one.
• Depth in product marketing paired with a generalist’s range across brand, partnerships, and content.
• A feel for social-native, creator-style content and what makes a product socially legible and shareable, even if execution is shared across the team.
• Experience working cross-functionally with Product, Creative, or Studio teams to bring products to market.
• Excellent communication and organizational skills, with the ability to manage multiple workstreams and shifting priorities.
• Background in gaming, entertainment, or consumer products is required.
• Enterprise software experience is a plus.
• This role requires legal authorization to work in the United States and is limited to candidates in specified states.

Benefits

• Eligible employees may participate in a comprehensive benefits program that includes medical, dental, vision, a 401(k), flexible PTO, paid holidays, parental leave, and additional wellness and work-life benefits.