Senior Product Marketing Manager
True Talent Solutions Partners
Austin, TX (Remote)
$130K/yr - $160K/yrIn-houseFull-timeSenior level5+ years exp.
13 hrs ago
Product Marketing Manager
San Francisco, CA (On-site)
$160K/yr - $184K/yr (Est.)Senior Level7+ years expFull time
Posted 9 hrs ago
Job Summary
Own multi-year partner marketing programs from strategy to measurement, enabling global partner sales with scalable assets, playbooks, and governance.
- Develop GTM roadmaps and integrated campaigns across partner channels.
- Create scalable enablement resources and toolkits for global partners and field teams.
Job Description
Responsibilities
- Develop multi-year partner marketing strategies: Drive integrated GTM roadmaps and execution plans across key partner channels to maximize product awareness and adoption.
- Build full-funnel partner playbooks and toolkits: Lead the strategy, messaging, and asset creation for core partner toolkits to support key product initiatives and campaign launches globally.
- Manage governance and cross-functional alignments: Establish streamlined review processes with Product, Legal, and Brand teams to ensure compliance with messaging, trademark, and partner guidelines.
- Enable global partner sales and field teams: Design scalable enablement resources, training materials, and toolkits to empower external partners and regional field operations.
- Design scalable marketing and lifecycle assets: Create modular campaign templates and collateral that global partners can easily adapt, localize, and deploy.
- Measure and optimize program performance: Define success metrics and KPIs across partner marketing initiatives, analyzing adoption and business impact to guide future strategy.
- Drive marketing innovation and operational efficiency: Pilot new technologies, workflows, and tools to streamline content creation and improve asset production turnaround.
- Gather and synthesize partner insights: Collect market and partner feedback to inform internal product roadmaps, GTM planning, and upcoming toolkit developments.
Requirements
- 7+ years of experience in product, partner, channel, or retail marketing, ideally in consumer tech, mobile, or telecom.
- Track record of owning multi-partner GTM programs from strategy through launch and measurement.
- Experience working across Product, Legal, creative agencies, and sales or field teams.
- Strong storytelling skills: able to turn complex technical features into simple, compelling user journeys.
Preferred
- Experience with OEM, carrier, or retail partners (e.g., in-store demos, retail fixtures, sales associate enablement).
- Hands-on experience with generative AI products, prompt design, and AI creative tools.
- Experience building scalable playbooks for both priority and scale markets.
- Comfort with data: defines KPIs, builds measurement plans, and tells stories with data.
- Able to make progress with ambiguity and frequent product changes.
Mosaic North America
3.9 Glassdoor
Mosaic is a North American integrated marketing agency that builds brands in dimension. Depending on clients’ needs and based on data-led insights, Mosaic pulls in the right capability experts at the right time to create connected brand experiences across the right touchpoints. By being able to quickly tap into different in-house specialists across omnichannel commerce, experiential marketing, content development, brand design, performance media and measurement & analytics, Mosaic is distinctly able to create ideas that make an impact in culture and drive results at the same time. With a 30-year history, Mosaic North America has hubs in Chicago, Dallas, and Toronto, augmented with experts in locations across North America; all connected to our parent company Acosta Group, offering full reach across the nation. Mosaic est une agence nord-américaine de marketing intégré qui bâtit des marques multidimensionnelles. En fonction des besoins de ses clients et sur la base de données, Mosaic fait appel aux bons experts au bon moment pour créer des expériences de marque connectées à travers les bons points de contact. En pouvant rapidement faire appel à différents spécialistes internes dans les domaines du commerce omnicanal, du marketing expérientiel, du développement de contenu, de la conception de marque, des médias de performance et de la mesure et de l'analyse, Mosaic est en mesure de créer des idées qui ont un impact sur la culture et conduisent à des résultats en même temps. Forte de ses 30 ans d'existence, Mosaic Amérique du Nord dispose de centres à Chicago, Dallas et Toronto, auxquels s'ajoutent des experts dans toute l'Amérique du Nord, tous reliés à notre société mère Acosta Group, ce qui nous permet d'être présents dans tout le pays.
Founded in 1986
Toronto, Ontario, CAN
3K employees (521 in marketing)
74% recommend to a friend
77% CEO approval
Salaries
SalaryGuide estimate
$160K/yr – $184K/yr
Modelled from 20 comparable roles.
Product Marketing Manager median pay in the United States
Most pay falls between $101K and $145K. Based on 479 salaries.
Marketing Team
Marketing Team Size
440 (14% of company)
Marketing Roles Posted (Last 30 Days)
9
Traffic Signals
Monthly Visitors
34.7K
Monthly Google Ads Budget
$1.1K
Traffic Source Mix
Search
39.9%
Direct
47.3%
Referral
7.6%
Social
3.6%
Paid
1.4%
Headcount Trend
Current headcount: ~3K
News about Mosaic North America
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
