Product Marketing Manager- Monopoly Go!

Culver City, CA (Hybrid)

$113K/yr – $140K/yrMid Level4+ years expFull time

Posted 2 days ago

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Job Summary

Own and drive MONOPOLY GO marketing by leading go-to-market plans, seasonal campaigns, asset creation, and cross-functional product marketing across UA, licensing, and live ops.

  • Lead seasonal campaign planning and cross-functional alignment.
  • Develop deep knowledge of the game to inform strategy and initiatives.

Job Description

Responsibilities

  • Drive go-to-market plans and campaign execution across seasonal content, major launches, and in-game events. Serve as the DRI for seasonal campaign planning, cross-functional alignment, and execution
  • Lead seasonal creative strategy and asset development across trailers, key art, and other promotional assets. Partner with internal creative teams and external agencies to define creative direction, oversee production, and deliver best-in-class marketing assets.
  • Own seasonal User Acquisition and Reactivation creative development, partnering with Performance Marketing to develop creative testing plans, optimize messaging, and translate learnings into scalable creative frameworks that drive player acquisition and retention.
  • Drive product marketing communication across the organization, developing processes and communications that keep Publishing, Community, CRM, Social, ASO, UA, and other cross-functional partners aligned on the product roadmap and upcoming launches.
  • Manage marketing workstreams for licensed IP collaborations, partnering with external licensors and internal stakeholders to coordinate launch plans, creative reviews, approvals, and day-to-day communications, with opportunities to independently own select partnerships.
  • Become a product expert for MONOPOLY GO!, building deep knowledge of the game's systems, live operations, and roadmap to inform marketing strategy, cross-functional planning, and business initiatives.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field.
  • 4–6 years of experience in product marketing, brand marketing, or a related marketing role.
  • Experience driving marketing campaigns or go-to-market initiatives from planning through execution.
  • Experience developing creative assets and working with cross-functional teams, agencies, or external partners.
  • Strong strategic thinking and communication skills, with the ability to influence stakeholders and drive alignment across teams.
  • A proactive, collaborative mindset with the ability to thrive in a fast-paced, evolving environment.
  • Passionate about gaming with a deep understanding of player motivations and behaviors.

Preferred

  • Experience working with licensed IPs is a plus.
  • Experience within the gaming or entertainment industry is preferred but not required.
  • Experience working on AAA or mobile games is a plus.

Benefits

  • equity, bonuses, and a comprehensive benefits package, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off.
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Scopely

3.7 Glassdoor

Scopely is a leading global interactive entertainment and video game company, home to many top-grossing, award-winning franchises, including the most successful mobile game ever launched "MONOPOLY GO!," along with "Stumble Guys," "Star TrekTM Fleet Command," "MARVEL Strike Force," "WWE Champions" and "Yahtzee® With Buddies," among many others.Scopely creates, publishes, and live-operates immersive games across mobile, web, PC and console that empower a directed-by-consumerTM experience.Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform PlaygamiTM that supports one of the most diversified portfolios in the games industry.Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies” and as a TIME100 “Most Influential Company In the World,” Scopely has surpassed $10 billion in lifetime revenue due to its ability to create long-lasting game experiences that players enjoy for years.Scopely has global operations across North America, Central America, EMEA and Asia, with additional game studio partners across four continents. Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.For more information on Scopely, visit: scopely.com.

Founded in 2011
Culver City, California, USA
3.7K employees (1,138 in marketing)
71% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
2.9M
Monthly Google Ads Budget
$30
Traffic Source Mix
Search
17.4%
Direct
32.7%
Referral
47.1%
Social
2%
Paid
0.7%

Headcount Trend

Current headcount: ~3.7K

Marketing Team

Marketing Team Size
301 (8% of company)
Median Career Experience
13 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$998.5M
Last Raise
$340M
Secondary Market, 4 years ago

Funding History

  • Oct 2021
    Secondary Market
  • Dec 2020
    Secondary Market
  • Oct 2020
    Series E • $340M

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