Product Marketing Manager

Irvine, CA

$110K/yr – $160K/yrMid Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own market strategy and lifecycle for a tech portfolio by turning broad goals into structured product plans, pricing, and cross-functional alignment.

  • Owns product plans and market positioning across lifecycles and markets.
  • Turns market research and competitive intel into structured PMM plans and pricing.
  • Collaborates cross-functionally to translate strategy into execution with data-backed insights.

Job Description

Responsibilities

  • “Owning” team, product, and product line business success
  • Directs the development of company market requirements for a new market, including product strategy definition, requirements analysis, and pricing
  • Drive the development of business plans, managing lifecycles, and product positioning in the marketplace
  • Reduce broad concepts and business strategies into structured product marketing plans
  • Conducts market research, monitors competitive activity, and identifies customer needs
  • Establishes pricing strategies
  • Collaborates with engineering, operations, supply chain and sales to enhance existing product(s) or product line(s)
  • Leads new product definition and business plans with joint departments
  • Is the technical advisor for specific product(s) assigned
  • Selects, develops, and evaluates personnel to ensure the efficient operation of the function
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MKS

MKS is a company based out of Bosnia and Herzegovina.

BIH
809 employees (43 in marketing)