Responsibilities

• Market Analysis and Strategy:
• - Collect Voice of the Customer to identify customer needs, market trends, and competitive landscape.
• - Support implementation of go-to-market strategies for new product introductions and enhancements.
• - Define target customer segments and develop customer personas.
• Product Positioning and Messaging:
• - Create compelling product positioning and value-based messaging that differentiates Miraclon’s products in the market.
• - Develop and manage product collateral, including datasheets, brochures, and presentations.
• - Ensure consistent and integrated messaging across all product lines, marketing channels and materials.
• New Product Introduction:
• - Plan and execute product launches with region marketing, including coordinating cross-functional teams to ensure timely delivery.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.
• 10+ years of experience in product marketing in a printing, packaging, or graphic arts production related industry.
• 5+ years working with go-to-market teams on new product introduction and supporting and enabling commercial sales teams on a global scale
• Strong understanding of market research, product positioning, and go-to-market strategies.
• Excellent written and verbal communication skills, with a proficiency in story-telling.
• Proven ability to manage multiple projects and meet deadlines.
• Experience with digital marketing tools and analytics platforms.
• Strong analytical and problem-solving skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Passion for technology and innovation in the printing industry.

Preferred

• MBA is a plus.

Benefits

• - Health, Dental and Vision
• - Flexible vacation policy
• - 401K
• - Life Insurance