Product Marketing Manager, Mid-Market

New York City, NY (Hybrid)

$90K/yr – $115K/yrMid Level5+ years expFull time

Posted 1 day ago

Job Summary

Own end-to-end product marketing efforts from customer research through GTM and post-launch growth, translating insights into a viable business case and scalable commercial strategy.

  • Lead discovery and demand testing to identify opportunities
  • Define product opportunities and create initial requirements in collaboration with Product
  • Drive GTM strategy, launch plans, and ongoing adoption

Job Description

Responsibilities

  • Discover the Opportunity: Lead customer research, market sizing, segmentation, competitive analysis, and Sales discovery to determine where the biggest opportunities exist.
  • Validate Demand: Test customer problems, concepts, willingness to pay, pricing, packaging, and service models before significant investment.
  • Define What We Build: Translate customer insights into product opportunities, business cases, and initial PRDs in partnership with Product.
  • Partner Through Development: Work with Product throughout discovery and development to validate assumptions, refine requirements, and bring cross-functional stakeholders along the journey.
  • Lead Go-to-Market: Develop positioning, messaging, pricing and packaging, sales strategy, and launch plans. Partner with Marketing to plan and deliver external campaigns that build awareness, generate demand, and drive adoption.
  • Drive Adoption & Scale: Own the commercial performance of the offering after launch, using customer feedback and data to improve the product, GTM motion, and customer experience.
  • Build the Business Case: Determine what to invest in, what to change, and what to stop - and ultimately help establish whether this can become a meaningful new revenue engine for Future.

Requirements

  • 5+ years in product marketing, product management, growth, strategy, operations, or a related discipline.
  • Experience launching a new product, business, market, or commercial offering from the ground up.
  • Exceptional customer discovery and research skills.
  • Strong understanding of media buying, advertising, marketing technology, or digital media.
  • Experience working closely with Sales and customers to validate demand.
  • Experience developing product requirements, business cases, PRDs, pricing, or packaging.
  • Strong analytical and commercial instincts.
  • Experience with high-volume, self-service, automation, AI, or operationally scalable products is a plus.
  • Exceptional project management and cross-functional leadership.
  • A bias toward action, experimentation, and learning.

Benefits

  • Medical, dental, and vision coverage
  • 401k plus a company match
  • Uncapped leave
  • When we hit our targets, enjoy a share of our profits with a bonus
  • Refer a friend and get rewarded when they join Future
  • Well-being support with access to our Colleague Assistant Programs
  • Opportunity to purchase shares in Future with our Share Incentive Plan
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Future Publishing

Future Publishing LLC (Future) is an international publisher of academic journals, magazines, online databases, and services in science. Future online journals are peer-reviewed open-access journals that publish high-quality research in engineering and science. We serve scholars worldwide to ensure that the latest research is freely available and all content is distributed. Future provides a journal publishing service, special issue (SI) publishing service, book publishing service, and conference paper publishing service. The Future journals editorial board comprises many of the world’s leading researchers. MissionsFuture aims to develop technological innovation and excellence for scientists and researchers in a wide range of academic disciplines. Future inspires the scientific community through its professional and educational activities, including high-quality journal publications and international conferences. Future Publishing LLC: https://futurepublishingllc.comFuture Energy Journal: https://fupubco.com/fuenFuture Technology Journal (Indexed by Scopus): https://fupubco.com/futechFuture Sustainability: https://fupubco.com/fusus

Founded in 2022
Hensley, Arkansas, USA
2 employees (2 in marketing)

Salaries

Posted range

$90K/yr – $115K/yr

Taken straight from the job posting.

The middle of this range ($103K) is 14% below the median base salary for Product Marketing Manager roles in the United States ($119K).

Product Marketing Manager median pay in the United States

$120K/yr

Most pay falls between $102K and $145K. Based on 467 salaries.

See all Future Publishing salaries

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Headcount Trend

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Product Marketing Manager, Mid-Market

Future Publishing · New York City, NY · Hybrid