Product Marketing Manager

Responsibilities

• Define the role of social, creators, web, and other channels in driving Copilot activation, prioritizing audiences and tactics that help customers take the next step toward usage
• Lead integrated marketing planning and channel management, aligning campaign calendars, priorities, and dependencies across channel owners and product marketing teams
• Develop compelling messaging and customer use cases that translate product capabilities into relevant stories, content, and calls to action for each channel
• Use customer insights, market research, and channel performance data to identify opportunities and inform channel plans, messaging, and content priorities
• Lead creative operations for channel programs, owning intake, prioritization, briefing processes, and oversee agency coordination and asset delivery
• Partner with product and app marketing leads to align channel programs with product capabilities, feature releases, and key marketing moments
• Design and execute tests across channel tactics, messaging, content, and customer journeys, applying learnings to optimize performance and scale effective programs
• Define channel and campaign KPIs, monitor results, and report performance insights to guide priorities, investment, and ongoing optimization
• Lead cross-channel planning and performance reviews, including to track execution, resolve dependencies, and share learnings that improve marketing effectiveness

Requirements

• Master's Degree in Marketing, Computer Science, Business or related field AND 1+ year(s) experience in business
• OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 2+ years experience in business
• OR equivalent experience.

Preferred

• 4+ years of marketing and/or product management experience.
• Experience defining and executing marketing programs and campaigns.
• Proven track record of collaboration, influencing cross-functional teams, and communicating with executive audiences.
• Experience in growth marketing, customer activation, engagement, integrated channel strategy, or a closely related field.
• Experience using customer insights, data, and experimentation to improve marketing performance and product usage.
• Background in consumer freemium software or services.